Astral Out-of-Home dominates the Gardiner Expressway with the addition of six new digital advertising faces

MONTREAL, Nov. 1, 2012 /CNW Telbec/ - Astral Out-of-Home, a division of Astral Media Inc. (ACM.A ACM.B), announced today the addition of six new digital advertising faces on Toronto's Gardiner Expressway. Three 14X48 faces will be added to the largest outdoor digital network in Canada, bringing the total to 44 faces—including 20 in Toronto. The faces will be installed in January 2013. These additions consolidate Astral Out-of-Home's leadership position in digital outdoor digital advertising in Canada.

The six new faces will also include three spectacular new vertical products that measure 24 feet long by 32 feet high. These unique and innovative landmark locations will be offered as exclusive properties to advertisers who want to secure their permanent presence along one of Canada's busiest thoroughfares leading in and out of the Toronto downtown core.

"Astral Out-of-Home is proud to consolidate its leadership position in digital outdoor advertising on one of the busiest thoroughfares in Toronto," said Luc Sabbatini, president of Astral Out-of-Home. "We maintain our commitment to both the expansion of our Digital Network and to our advertisers by continuing to offer them new and innovative ways to connect with consumers in the out-of-home space."

The digital faces feature advanced LED (light-emitting diodes) display technology, capable of reproducing millions of colours in high resolution and providing remarkable readability night and day. Astral Out-of-Home's Digital Network and new vertical advertising faces are programmed on demand and managed remotely from Astral's state-of-the-art and ultra-modern control and broadcast centre in Montréal.

Astral Out-of-Home is one of Canada's leading out-of-home advertising companies with more than 9,500 strategically-placed advertising faces in key markets in Québec, Ontario, and British Columbia. As a forward-looking company, Astral Out-of-Home has embarked on a series of green-and-clean initiatives to reduce its ecological footprint and actively participate in sustainable development.

Founded in 1961, Astral is one of Canada's largest media companies. It operates several media properties—pay and specialty television, radio, out-of-home advertising and digital media properties—among the most popular in the country. Astral plays a central role in community life across the country by offering diverse, rich and vibrant programming that meets the tastes and needs of consumers and advertisers alike. To learn more about Astral, go to astral.com.

SOURCE: ASTRAL MEDIA INC.

Business Media:
Olivier Racette 
Adviser 
Corporate Communications 
Astral Media Inc. 
514 939-5000 
[email protected] 

Trade and Industry Publications:
Nathalie Doré
Vice President, Marketing and Media Creativity
Astral Out-of-Home
514 529-3204
[email protected]