Astral Out of Home Wins Indoor Advertising Contract for Halifax Stanfield International Airport

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HALIFAX, May 4, 2015 /CNW/ - Astral Out of Home, a division of Bell Media and one of Canada's leading out-of-home advertising companies, announced it is expanding its operations to Atlantic Canada after having been awarded the indoor advertising contract for Halifax Stanfield International Airport. The 10-year contract, effective May 1, is part of an ongoing, cross-country development program for Astral's airport network.

"We are absolutely thrilled to become the exclusive partner of Halifax Stanfield International Airport for its indoor advertising program," said Luc Quétel, President, Astral Out of Home. "The Halifax airport is a key venue that offers great opportunities for clients in this market. We are looking forward to collaborating with other Bell companies, including Bell Aliant and CTV, to bring travelers a unique airport experience while also providing the best advertising platform for our clients."

"It is very exciting to have the opportunity to work with the dynamic team at Halifax Stanfield International Airport," said Benjamin Mathieu, Director, Business Development, Transportation & Technologies, Astral Out of Home. "We are committed to our investment in this airport and will be offering an innovative line of digital advertising products scheduled for completion this fall."

Joyce Carter, Halifax International Airport Authority President & CEO added, "We are equally delighted to enter into this new agreement with Astral Out of Home. The new technology and innovation that Astral will bring to Halifax Stanfield aligns perfectly with our efforts to continually enhance the overall experience of our passengers and visitors.  We believe this partnership is truly win-win for the airport and its customers as well as Astral Out of Home." 

Serving 49 non-stop destinations, Halifax Stanfield International Airport is the largest airport in the Atlantic provinces, with passenger traffic of over 3.6 million in 2014. The airport is a major player in the economy of Nova Scotia and Atlantic Canada, generating more than 5,700 jobs and injecting some $1.3 billion into the region's economy each year.

The contract awarded to Astral Out of Home calls for a progressive increase in the number of advertising faces, introduction of digital products, and a significant media creativity initiative inside the airport terminal. Astral Out of Home will also introduce its AeroTv concept to the Halifax Stanfield International Airport. AeroTv is a one-of-a-kind digital network that broadcasts exclusive programming focused on entertainment and relaxation, featuring news, sports, weather, fashion, comedy, movies, culture, and more. AeroTv content for the airport will be created in partnership with CTV Atlantic.

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About Astral Out of Home
Astral Out of Home, a division of Bell Media, is one of Canada's leading out-of-home advertising companies, with more than 10,500 strategically placed advertising faces in key markets in Québec, Ontario, Alberta, British Columbia, and Nova Scotia. Driving innovation in one of the most dynamic media in the country, Astral Out of Home is committed to remaining at the forefront of the latest technology trends, offering advertisers the opportunity to deliver powerful messages that engage and connect with consumers. For more information, visit bellmedia.ca.

About Halifax Robert L. Stanfield International Airport
Halifax Robert L. Stanfield International Airport is Atlantic Canada's principal full-service airport, providing passengers and cargo clients with access to markets across Canada, the United States, the Caribbean Basin, Europe, and Asia. It is the only airport in Atlantic Canada to offer Canada Customs services on a 24-hour, seven-day-a-week basis, and U.S. pre-clearance. The airport, a major economic generator valued at almost $1.3 billion to the provincial economy, annually serves over 3.6 million passengers and processes more than 32,000 tonnes of cargo. A recognized innovator in the global airport industry, Halifax Stanfield is the first airport in North America to offer a self-service baggage drop system for all passengers and is consistently ranked among the best airports in the world.

SOURCE Bell Media

Anika Malik, Bell Media, 416.440.6550 or [email protected]