Astral Partner of the Media's Big Food Drive

Astral employees are rallying to collect cash and non-perishable food donations on behalf of Moisson Montréal, the Société St-Vincent de Paul and Sun Youth Organization.

MONTREAL, Dec. 1 /CNW Telbec/ - Astral Media Inc. (TSX: ACM.A/ACM.B) is proud to participate in the tenth edition of the Media's Big Food Drive to be held on Thursday, December 2, 2010.

On this occasion, many employees, television and radio hosts from the Astral family will collect cash and non-perishable food donations at three collection points in the streets of Montréal from 6 a.m. to 10 a.m. and from 3 p.m. to 7 p.m.:

• Maison Astral (McGill College Avenue between Sherbrooke and Cathcart Streets)
• MusiquePlus and MusiMax stations, and L'Astral concert venue (corner of Ste-Catherine West and de Bleury Streets)
• Astral Radio and Astral Out-of-Home (at the corner of Papineau and René-Lévesque East where the NRJ 94.3 and RockDétente 107.3 stations are located)

"The most recent statistics on poverty show that the number of people who depend on the help of food banks has grown to new and alarming levels in 2010," stated Pierre Boisseau, Assistant Vice President, Corporate Communications, Astral Media Inc. Québec remains one of the provinces most affected by this plague in the country with food banks helping nearly 310,000 people each month, over a third of which are children. That's why Astral is rallying and calling on all of its listeners, viewers, and numerous partners to make a heart-felt gesture and give generously to Media's Big Food Drive.

The Media's Big Food Drive will be held across Québec on Thursday, December 2. The drive aims to collect non-perishable food and cash donations on behalf of local charities. All the details on the collection points can be found online at lagrandeguignoleedesmedias.com.

Astral is one of Canada's largest media companies. It operates media properties among the most popular in the country—specialty and pay television, radio, out-of-home advertising, and digital. With a solid presence in over 50 cities from coast to coast, the 2,800 employees on Astral's team play a key role within the communities where everyday our media entertain and inform. As a media company, we have the extraordinary capacity to help many organizations increase their notoriety and raise public awareness of the worthy causes that they support. Each year, the value of our contribution exceeds $25 million. To learn more about Astral, go to astral.com.

For further information:

Hugues Mousseau
Manager, Corporate Communications
Astral Media Inc.
514.939.5000
[email protected]