Astral Releases its 2010 Annual Report on the Web

In a dynamic web environment, discover the events that marked Astral's 2010 fiscal year

MONTREAL, Nov. 15 /CNW Telbec/ - Astral Media Inc. (TSX: ACM.A/ACM.B) today launched its interactive annual report for the fiscal year ended August 31, 2010, available at astral2010.com, as well as on Astral's corporate website at astral.com.

"We chose to present the financial and operational highlights of Astral's 14^th consecutive year of profitable growth in an environment that leverages the creative and innovative nature of our new identity," declared Sylvia Morin, Vice President, Branding and Corporate Communications.

The 2010 Annual Report website features video segments with the presidents of each of Astral's business units. In addition to providing a rich and dynamic overview of Astral's offering to advertisers and consumers, the site outlines the Company's current projects and vision for the future.

Once again this year, Astral has printed a minimum number of copies of its annual report. It's one of the Company's many initiatives to reduce its ecological footprint. With this simple gesture, Astral has reduced by over 80,000 the number of its printed annual reports over the past four years.

The design and development of the annual report's interactive website was entrusted to Hue Web Studio, whereas the design of the printed version was created by Graphiques M&H. Tungsten Visuel produced the video elements integrated into the web version.

"Our mandate was to effectively showcase the highlights of the annual report. The final product is a perfect blend of creativity, technology, and content, entirely consistent with Astral's new brand image," stated Andréa Doyon, President at Hue.

Astral is one of Canada's largest media companies. It operates several of the country's most popular media properties in pay and specialty television, radio, out-of-home advertising and digital media. Astral plays a central role in community life across the country by offering diverse, rich, and vibrant programming that meets the tastes and needs of consumers and advertisers. To learn more about Astral, visit astral.com.

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