MONTREAL, June 29 /CNW Telbec/ - The English and French-language television services of Astral Media Inc. (TSX: ACM.A/ACM.B) received a total of 17 awards at the 2010 PromaxBDA Awards Competition held from June 22-24, 2010, in Los Angeles. The Movie Network, HBO Canada, Family Channel, Mpix, Super Écran, Cinépop, VRAK.TV and Ztélé garnered nine gold, six silver and two bronze awards for excellence in marketing, promotion and design, including two Gold Awards for The Movie Network's Highly Addictive fall campaign.
"Congratulations to all of our incredible creative teams who consistently find engaging ways to bring our brands to Canadians across multiple platforms," said Heather Senst, Executive Creative Director, On-Air Production, Astral Television Networks. "Some of the finest designers and production teams in the country work at Astral, which is evidenced by this recognition from PromaxBDA."
"The PromaxBDA Awards recognize excellence in the creative work of professionals in the television, radio and digital media industries from around the world," declared Marie Collin, Senior Vice-President, Les Chaînes Télé Astral. "Being compared to so many fellow industry professionals and organizations, Astral takes immense pride in seeing the work and talent of its creative teams being celebrated once again this year."
The PromaxBDA awards recognize creative professionals working in television, radio and digital media worldwide. With a combined membership of over 3,000 companies and individuals drawn from more than 70 countries, PromaxBDA is a truly international organization uniting the individuals who will pioneer tomorrow's electronic and broadcast media.
2010 PromaxBDA Design North America - Winners Gold GENERAL TELEVISION-VIDEO PRESENTATION ART DIRECTION & DESIGN: INFORMATIONAL GRAPHICS Ratings Super Écran Super Écran Silver GENERAL TELEVISION-VIDEO PRESENTATION ART DIRECTION & DESIGN: SPECIAL EVENTS PROMO Really Big Birthdays Family Channel GENERAL TELEVISION-VIDEO PRESENTATION ART DIRECTION & DESIGN: I.D. Origami Campaign VRAK.TV 2010 PromaxBDA Promotion and Marketing North America - Winners Gold RADIO GENERAL BRANDING/IMAGE TMN Fall Campaign, "Highly Addictive Radio" The Movie Network TELEVISION-VIDEO PRESENTATION ON-AIR PROMOTION FOR WEBSITE Web TV Campaign VRAK.TV TELEVISION-VIDEO PRESENTATION: CONTENT PROMOTION HOLIDAY/SEASONAL/SPECIAL EVENT PROGRAM SPOT Cinépop Summer Stars Cinépop TELEVISION-VIDEO PRESENTATION HOLIDAY/SEASONAL/SPECIAL EVENT PROGRAM CAMPAIGN Oscar Stunts The Movie Network, MPix TELEVISION-VIDEO PRESENTATION DRAMATIC PROGRAM SPOT Bloodletting and Miraculous Cures HBO Canada, The Movie Network TELEVISION-VIDEO PRESENTATION MUSIC PACKAGE/POST SCORE OR INSTRUMENTAL THEME WITH OR WITHOUT VOCALS TMN "Fall Addicted" Promo The Movie Network, Man Made Music INTERACTIVE DVD, INTERACTIVE TV, MOBILE, EMERGING PLATFORMS Overruled! You Rule "Virtual Court" Family Channel INTEGRATED MEDIA HOLIDAY/SPECIAL EVENT CAMPAIGN USING INTEGRATED MEDIA Family Kicks Family Channel Silver TELEVISION-VIDEO PRESENTATION HOLIDAY/SPECIAL EVENT CAMPAIGN Spring Break Campaign VRAK.TV TELEVISION-VIDEO PRESENTATION ON-AIR PROMOTION FOR WEBSITE Web TV Campaign Ztélé TELEVISION-VIDEO PRESENTATION ENTERTAINMENT PROGRAM SPOT Silence of the Lambs Mpix TELEVISION-VIDEO PRESENTATION HOLIDAY/SEASONAL/SPECIAL EVENT PROGRAM SPOT Cult Rendez-Vous at Cinépop Cinépop Bronze INTERACTIVE HOLIDAY/SEASONAL/ENTERTAINMENT/SPECIAL EVENT PROGRAM PROMOTION Halloween Knights Family Channel INTEGRATED MEDIAGENERAL BRANDING/IMAGE CAMPAIGN USING INTEGRATED MEDIA Superfan The Movie Network
Astral is one of Canada's largest media companies. It operates several of the country's most popular pay and specialty television, radio, out-of-home advertising and digital media properties. Astral plays a central role in community life across the country by offering diverse, rich and vibrant programming that meets the tastes and needs of consumers and advertisers. To learn more about Astral, visit astral.com.
For further information: Scott Campbell, Astral Television Networks, 416 956-8648, [email protected]; Lyne Pelletier, Les Chaînes Télé Astral, 514 938-3320, ext. 4112, [email protected]
Share this article