At CES 2014, Samsung Welcomes New Era in Kitchen Home Appliances with Chef Collection

MISSISSAUGA, ON, Jan. 8, 2014 /CNW/ - Samsung Electronics Co., Ltd., a global home appliance innovator, has announced a new lineup of premium home appliances that enable consumers to manage and master the entire cooking process from start to finish. With insights from some of the world's top professional chefs, a new refrigerator has been developed that keeps even the most delicate ingredients intact. An electric slide-in range with an unparalleled level of oven temperature control and one of the most significant dishwasher cleaning innovations in the past 40 years are also among the highlights on display at the 2014 International CES from Jan. 7-10, 2014.

This year marks the debut of the Samsung Chef Collection, a suite of premium professional chef-grade appliances developed in collaboration with Samsung Club Des Chefs. This first-of-its-kind global culinary initiative, launched in 2013, has brought together world class chefs to collaborate with Samsung on the development of next-generation products.

"Passion for cooking, entertaining and creating a beautiful home are driving our product innovation and inspiring us to new heights of design excellence," said Warner Doell, Vice President of Home Appliances Sales and Marketing, Samsung Canada. "By working closely with Samsung Club Des Chefs, we've created kitchen appliances that offer an awe-inspiring level of flexibility, organization, ease of use and premium style to meet the needs and wants of even the most discerning home cook."

The Ultimate Refrigerator for Food Preservation

With its thoughtful attention to innovation and design, the Samsung Chef Collection 4-Door Refrigerator (model: RF34H9960SR) represents a huge leap forward in food preservation, storage, organization and meal preparation. Temperature control is maximized through proprietary features. The Metal Cooling Plate, positioned on the back of the refrigerator compartment, helps to maintain the set temperature throughout the refrigerator, which is important in keeping food fresh and tasty. And Samsung's Triple Cooling System creates three separate airflows in the refrigerator and freezer, enabling optimal humidity control and improved cooling performance for each compartment. 

The Triple Cooling System also enables the Chef Collection Refrigerator to feature a lower right compartment – called the Fridge-in-Freezer – which can be converted from a refrigerator to a freezer and back again, and serves a multitude of needs.  It can be a fresh food prep zone for restaurant-quality meals, a storage space for frozen home-cooked meal, or a centralized area for beverage storage. Overall capacity clocks in at 34 cu. ft. (2014 DOE Standard), or 34 full bags of groceries. No other refrigerator can accommodate as much food.

The Chef Collection refrigerator also delivers on meal preparation needs. One of the key chef insights to emerge from Samsung Club Des Chefs was that professionals prefer meat and fish to maintain optimal temperatures before cooking. Samsung's solution? The Chef Pantry, a temperature-controlled compartment within the main refrigerator that allows items like fish to be optimally chilled at 30^oF to extend quality and taste. Also, Samsung created the Chef Pan, a multi-use container located in the refrigerator that can not only be used for marinating and storing food in the refrigerator, but can also be placed in the oven and loaded in the dishwasher.

Transforming Consumer Passion into Meal Prep Innovation

As part of its collaboration with Samsung Club Des Chefs, Samsung has also developed new innovations for cooking and meal preparation. The new Electric Slide-in Range (model: NE5889950WS) offers all of the functionality of last year's electric slide-in range with Flex Duo – including the ability to make two different meals at the same time at two different temperatures – but with new chef-inspired enhancements. Chief among these is a much more sophisticated level of oven control and more precise temperature regulation to enable the creation of show-off worthy dishes. The range also features a custom, built-in finish that instantly upgrades any kitchen.

To further equip home chefs with the ultimate in cooking performance, Samsung outfitted its Chef Collection Over-The Range (OTR) Microwave with sensor cooking. By simply selecting the appropriate dish and weight from the auto cook menu, this unique technology sets the correct time and temperature at which to cook the meal. It also features an improved filter which eliminates smoke and odor while cooking, with a Simple Clean design so it is easy to remove at the touch of a button for routine maintenance. The Chef Collection OTR features bottom controls for easy accessibility and a premium, streamlined look for today's modern kitchen.

A New Day in Dishwashing

Beautiful spotless dishes are just as important to the meal experience as the food itself. But the basic technology and design of dishwashers – with their inefficient conventional rotary and circle water sprays -- has not advanced in 40 years. Until now. 

Samsung's latest dishwasher (model: DW80H9970) is a true game-changer. While traditional wash systems feature rotary spray arms that do not reach all corners, the WaterWall™ technology's linear mechanism moves along the bottom of the dishwasher tub to provide consistent high water pressure throughout the wash. The dishwasher creates a powerful wall of water from corner to corner with 100% coverage to target every dish, pot, pan, serving spoon and flatware utensil – every time. Moreover, the Controllable Intensive Washing function (Zone Booster) offers two cleaning zones. Heavily soiled pots and pans get a high pressure and high temperature wash, while plates and glasses get a normal wash with a lighter water stream.

Showcasing New Food Storage Solutions

The days of opening the refrigerator and sorting through disorganized drawers and shelves are over with the Samsung Food Showcase Refrigerator (model: RH22H9010SR.  With smart storage and organizational solutions for the family, the refrigerator features an exterior door ShowCase compartment divided into three family-friendly zones: An upper level cooking zone for cooking items like cheese and sauces, a mid-level family zone for drinks and snacks, and a lower level kids zone for juice boxes and fruit cups. The refrigerator also includes an interior InnerCase compartment for longer storage of larger, fresh food items. The Metal Cooling guard on the inside of the front door captures cold air and maintains the optimal temperature within the fridge, so food stays fresh, even if the refrigerator door is opened frequently.

The Samsung Food Showcase also features elegant metal doors that reflect Samsung's design philosophy of 'Timeless Design,' expressing and adding a premium feel to the modern lifestyle of families.

Consumers are invited to follow @SamsungCanada on Twitter for the latest CES adventures via video, photos and social updates. EP Daily Host Marissa Roberto (@MarissaRoberto) will host a video series full of exclusive, behind-the-scenes content from the show floor during CES 2014.

About Samsung Electronics Canada

Samsung Electronics Canada offers a broad range of award-winning consumer electronics including televisions, smartphones, personal computers, printers, cameras, home appliances, medical devices, semiconductors and LED solutions. The Canadian arm, selected in 2013 as one of Strategy Magazine's Brands of the Year, upholds Samsung's global mission to open new possibilities for young minded consumers everywhere, providing users premium experiences that are unparalleled due to Samsung's innovative technology and stylish design. As a result, Samsung has become a true leader in the consumer electronics industry both in terms of business leadership and brand strength. In 2013, Samsung was ranked #8 in the Interbrand 100 Best Global Brands and was named as one of Marketing Magazine's 2012 Top 10 Marketers of the Year in Canada. 

To discover more, please visit www.samsung.com.

Follow Samsung Canada at facebook.com/SamsungCanada or on Twitter @SamsungCanada

SOURCE: Samsung Electronics Canada

Caitilin Doherty, North Strategic for Samsung Canada, [email protected], 416-371-3762