ATC Global's Growing VIP Hosted Buyer Programme Set to Boost Exhibitors' Sales

LONDON, Aug. 7, 2012 /CNW/ - ATC Global announced today that it is expanding its VIP Hosted Buyer Programme for the third consecutive year. This unique service at their annual Air Traffic Management exhibition in Amsterdam has become a potent business opportunity for the industry. At this year's event the VIP Hosted Buyer Programme enabled leading suppliers and potential customers from across the globe to cultivate new and existing relationships with a combined investment value of over USD $490 million.

ATC Global's VIP Hosted Buyer Programme provides pre-qualified sales leads to exhibitors by arranging meetings with CEOs and Directors of Air Navigation Service Providers (ANSPs) that are planning development projects. A dedicated team works throughout the year to compile the desired product and service offerings of each exhibitor and match these with the investment plans of all relevant ANSPs, allowing all parties to agree on an efficient and well-planned meeting schedule months prior to the event. ATC Global subsidises the cost of ANSPs attending the event through this programme, dependent on travel budgets.

Karen Adams, Director of Business Development for ITT Exelis, said: "The VIP Hosted Buyer Programme provides an opportunity to meet new potential customers, and other decision makers from geographical regions that our sales team have difficulty accessing during the year…I thought this was well executed. Investment plans and project details of the hosted buyer ANSPs were provided to us prior to any pre-arranged meetings, allowing sufficient time to prepare for meetings and to have thorough discussions about the buyer's needs."

This year, ATC Global's professional event management team facilitated 197 pre-arranged and over 130 ad hoc meetings between buyers and suppliers. ATC Global is the only occasion where the fastest growing ANSPs from across Latin America, Africa and Asia are sponsored by the organisers to bring their business to the Exhibitors. ATC Global 2013, taking place at the Amsterdam RAI on 12-14 March, has already received applications from emerging markets such as Zimbabwe, Lebanon, Peru, Uruguay, COCESNA, Botswana, Nepal and Morocco to participate in the programme, with many more to be announced in the coming weeks.

Mr B Ngwarai, Director Air Navigation Services, Civil Aviation Authority of Zimbabwe, said, "The ATC Global 2012 VIP programme enabled our organization's participation in a well-organised, world class exhibition and conference. Pre-arranged meetings with suppliers of CNS/ATM systems were a productive way of navigating through the exhibition halls with many suppliers. These initiatives assisted in time management as it is easy to overstay on one stand. The concierge service was highly customised, with a personalized touch. ATC Global financial assistance made it possible for our organisation to participate in this special ATM event, even in the face of budgetary constraints."

Paula Milburn says: "ATC Global's priority is to listen to the needs of our clients and maximise the return of investment for all parties attending the exhibition. We have designed the VIP Hosted Buyer programme to reach out to every global region and enable the broadest range of ANSPs and suppliers to come together. Our dedicated service goes beyond the networking opportunities available at other exhibitions and allows all attendees to maximise their connections in an independent business environment."

For more information on the Hosted Buyer Programme and other services available at ATC Global 2013 visit http://www.atcglobalhub.com

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Notes to Editors:

About ATC Global:

ATC Global has been uniting the entire ATM industry annually since 1990.  It provides an independent and impartial marketplace for ATM businesses from every region, small and large and regardless of affiliation.  It brings together thousands of people annually from regulatory bodies, ANSPs, industry organisations and suppliers to establish and maintain meaningful partnerships.

The ATC Global conference agenda is set by an Advisory Board made up of senior decision-makers from throughout the industry, determining the right discussions for the whole industry.  The conference and workshops examine a wide range of topics, with speakers drawn from all sections of the ATM community. ATC Global provides a variety of programmes to enable the broadest range of suppliers and investors to meet in the most efficient business environment.

ATC Global is a subsidiary of the global B2B communications and marketing provider UBM and currently holds its annual event at the Amsterdam RAI.

For further information go to http://www.atcglobalhub.com

About UBM Live:

UBM Live operates a number of market leading exhibitions, awards, websites/online products and publications in twenty different business sectors with offices in the UK, Netherlands, USA, UAE and Brazil. Our brands include CPhI, IFSEC, Food Ingredients. Cruise Shipping Miami, Technology for Marketing and Advertising, International Confex, Informex and many more.  UBM Live is part of UBM Ltd

For further information go to http://www.ubmlive.com

SOURCE: ATC Global

For further information (not for publication) contact: ATC Global: Hazel Miller, Marketing Manager, Tel: [phone], Email: [email protected] ; LEIDAR: Charlie Pryor, Director, Tel: [phone], Email: [email protected], Skype: LEIDAR_Charlie