ATN NEO CRICKET TO LAUNCH IN CANADA PROGRAMMING FROM INDIA's NO. 1 SPORTS
CHANNEL

TORONTO, Sept. 28 /CNW/ - ATN today announced the imminent launch of yet another dedicated cricket television channel nationally in Canada, having acquired exclusive Canadian distribution rights to cricket matches to be played on the Indian sub-continent from Neo Cricket, India's number one Sports channel. The matches shall include test cricket, ODI events and 20/20 with international participation by Australia, New Zealand, England, Sri Lanka, West Indies, Bangla Desh, Pakistan and India in addition to Asia Cup. Also included is domestic cricket tournaments played in India between September and March every year for various exciting series including Ranji Trophy, Z.R.Irani Trophy, Challenger Trophy, Deodhar Trophy and Duleep Trophy in accordance with schedules approved by BCCI

"The sun never sets on the commonwealth of cricket and ATN would like to bring first rate cricket shown on India's number one Neo Cricket Sports Channel to our viewers who extend beyond the commonwealth diasporas now settled in Canada and include all the cricket devotees from all walks of life", said Dr. Shan Chandrasekar, President and CEO of ATN, commenting about the imminent launch of the channel. "ATN is delighted to add this compelling sports channel which showcases the games from the largest and richest board of control for cricket in the world" he added.

Commenting on the poised launch in Canada, Prasana Krishnan COO, NEO Sports Broadcast Pvt. Ltd. said, "Our availability in North America reaffirms NEO Cricket's commitment of taking cricket to as many fans across the globe. We have built strong brand equity with the Indian consumers by bringing to them the best cricketing action. Now we extend the same to cricket fans in North America."

ATN launched its first cricket channel, 'Cricket Plus' in 2007. It also shows a lot of cricket matches on its CBN channel.  The new channel shall be known as ATN-NEO CRICKET.

About ATN - Asian Television Network International Limited (TSX-SAT)

ATN serves Canada's Asian community with 28 Channels including 18 Canadian premium specialty channels.  ATN offers regional language channels as well as its flagship general interest service ATN, four Bollywood movie channels with 800 movies a month, sports channels, news channels, music channels, and a lifestyle channel with yoga and fitness.  ATN is Canada's largest distributor of World Class Cricket including ICC World Cup and Indian Premier League (IPL).  ATN operates the only South Asian Radio Service 24 hours a day on XM across The United States and Canada.  ATN is also the first and only broadcaster in Canada to deliver South Asian Content on Bell Mobility.

About NEO CRICKET

NEO Cricket is the No. 1 sports channel in India. NEO Cricket is widely available in India, where it reaches 65 million homes. The channel received   11 Promax / BD Awards, 8 Abby Awards & 3 Cannes Film Lions in 2008.

The much awaited India vs. Australia series starts on NEO Cricket on 1^st October followed by an exciting India vs. New Zealand series.

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For further information:

B. Fulton, CHIEF FINANCIAL OFFICER
Asian Television Network International Limited
Newmarket, Ontario Canada
905-836-6460

e-mail address: [email protected]

ATN WEBSITE:  www.asiantelevision.com