Aurora Cannabis expands San Rafael '71 portfolio with the launch of three new proprietary cultivars for Canadian consumer market
First ever adult-use cultivars Aurora has commercialized from Aurora Coast R&D facility
NASDAQ| TSX: ACB
EDMONTON, AB, June 9, 2021 /CNW/ - Aurora Cannabis Inc. (NASDAQ: ACB) (TSX: ACB), the Canadian company defining the future of cannabinoids worldwide, announced today the launch of three new proprietary cultivars under the Company's premium adult-use cannabis brand San Rafael '71: Stonefruit Sunset, Lemon Rocket and Driftwood Diesel.
Guided by consumer insights to identify highly desirable traits, the new cultivars were developed at Aurora Coast, the Company's state-of-the-art research facility dedicated to cannabis breeding, and home to one of the largest and most comprehensive genetic libraries in the world. The new hybrid and indica cultivars are also the first adult-use flower products Aurora has commercialized from Aurora Coast.
"Using insights from consumers and patients, our cultivation and breeding team at Aurora Coast developed and screened over 7,000 individual plant genetics to find these three elite cultivars, bred from the most in-demand genetic families – Cake, Fuel, Gelato and GMO," said John McEachern, Senior Director, Brand Marketing at Aurora Cannabis. "Our focus was to develop new and differentiated products with high potency levels and terpene content that satisfy consumers' unique and sophisticated needs. We are excited to meet these consumer needs through the new lineup of San Rafael '71 strains. Our robust genetics library is well poised to continue delivering new and differentiated product offerings across our brands."
As with all San Rafael '71 premium dried flower products, new Stonefruit Sunset, Lemon Rocket and Driftwood Diesel are cultivated under the highest quality standards and are hang dried and hand bottled for excellent quality. Each jar is packaged with a humidity pack to preserve the moisture of the flower, keeping the product fresher for longer. San Rafael '71 flower is known for its intense and appealing aromas, and these new cultivars will deliver on that brand promise. The new product offerings will be available for purchase across Canada starting in July.
Stonefruit Sunset:
Derived from Gelato and Fuel cultivars, Stonefruit Sunset is a hybrid strain with 19-25% THC, offering a unique aroma of berries, sherbet, and gas from its primary terpenes, Caryophyllene, Limonene and Myrcene. This strain is characterized by purple and green buds with bright orange pistils.
Lemon Rocket:
A cross of Fuel and Cake, Lemon Rocket is a hybrid strain with 20%+ THC and gives off a very pungent aroma of gas with hints of lemon from its primary terpenes, Limonene, Caryophyllene and Myrcene. This strain is characterized by bright-green buds coated in visible trichomes.
Driftwood Diesel:
A mix of GMO and Fuel cultivars, Driftwood Diesel is an indica strain with 21-27% THC and gives off a very strong and distinct aroma of gas and chem and sour taste with earthy, nutty and musky notes. This strain is distinguished by dark purple and green buds that are notably very sticky with visible trichomes.
About Aurora
Aurora is a global leader in the cannabis industry serving both the medical and consumer markets. Headquartered in Edmonton, Alberta, Aurora is a pioneer in global cannabis dedicated to helping people improve their lives. The Company's brand portfolio includes Aurora, Aurora Drift, San Rafael '71, Daily Special, AltaVie, MedReleaf, CanniMed, Whistler, and Reliva CBD. Providing customers with innovative, high-quality cannabis products, Aurora's brands continue to break through as industry leaders in the medical, performance, wellness and recreational markets wherever they are launched. For more information, please visit our website at www.auroramj.com.
Aurora's common shares trade on the TSX and NASDAQ under the symbol "ACB" and is a constituent of the S&P/TSX Composite Index.
Forward-looking Information
This news release includes statements containing certain "forward-looking information" within the meaning of applicable securities law ("forward-looking statements"). Forward-looking statements are frequently characterized by words such as "plan", "continue", "expect", "project", "intend", "believe", "anticipate", "estimate", "may", "will", "potential", "proposed" and other similar words, or statements that certain events or conditions "may" or "will" occur. Forward-looking statements made in this news release include statements regarding the development and success of new products, the availability of new product offerings, and the characteristics of such product offerings. These forward-looking statements are only predictions. Various assumptions were used in drawing the conclusions or making the projections contained in the forward-looking statements throughout this news release. Forward looking statements are based on the opinions, estimates and assumptions of management in light of management's experience and perception of historical trends, current conditions and expected developments at the date the statements are made, such as current and future market conditions, the ability to maintain SG&A costs in line with current expectations, the ability to achieve high margin revenues in the Canadian consumer market, the current and future regulatory environment and future approvals and permits. Forward-looking statements are subject to a variety of risks, uncertainties and other factors that management believes to be relevant and reasonable in the circumstances could cause actual events, results, level of activity, performance, prospects, opportunities or achievements to differ materially from those projected in the forward-looking statements, including the risks associated with: entering the U.S. market, the ability to realize the anticipated benefits associated with the acquisition of Reliva, achievement of Aurora's business transformation plan, general business and economic conditions, changes in laws and regulations, product demand, changes in prices of required commodities, competition, the effects of and responses to the COVID-19 pandemic and other risks, uncertainties and factors set out under the heading "Risk Factors" in the Company's annual information form dated September 24, 2020 (the "AIF") and filed with Canadian securities regulators available on the Company's issuer profile on SEDAR at www.sedar.com and filed with and available on the SEC's website at www.edgar.gov. The Company cautions that the list of risks, uncertainties and other factors described in the AIF is not exhaustive and other factors could also adversely affect its results. Readers are urged to consider the risks, uncertainties and assumptions carefully in evaluating the forward-looking statements and are cautioned not to place undue reliance on such information. The Company is under no obligation, and expressly disclaims any intention or obligation, to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as expressly required by applicable securities law.
SOURCE Aurora Cannabis Inc.
For Media: Michelle Lefler, VP, Communications & PR, [email protected]; For Investors: ICR, Inc., Investor Relations, [email protected]
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