A&W Food Services of Canada Inc. Proudly Announces the Arrival of the Sirloin
Baby Burger Twins

VANCOUVER , Oct. 28 /CNW/ - A&W Food Services of Canada Inc. (TSE: AW.UN) is launching a new premium burger across Canada this week: the Sirloin Baby Burger Twins.

Sirloin Baby Burger Twins are two identical mini-sized burgers, featuring sirloin beef patties and are topped with Balderson(R) cheddar cheese. A&W's burger loving customers will have another fun way to enjoy the great taste of a premium sirloin burger - or two.

A&W is the first quick service restaurant in Canada to offer premium mini-sized burgers, the popular culinary phenomenon sweeping restaurants across North America . The Sirloin Baby Burger Twins will only be available for a limited time, and are specially priced at $3.49 for the two.

"Our customers, and especially baby boomers, enjoy and appreciate our great-tasting premium sirloin Uncle Burger which was introduced in October 2008 , and the subsequent addition of the Cheddar Bacon Uncle Burger in July of this year. The Sirloin Baby Burger Twins now provide a fun and delicious third sirloin option", said Paul Hollands , President and CEO of A&W Food Services of Canada Inc.

"A&W's team is excited that we are the first national quick service restaurant in the country to offer all-sirloin burgers made from premium cuts of beef. This is a great compliment to The Burger Family, our frosty mugs of A&W Root Beer, and onion rings made fresh every day", said Hollands.

A&W Food Services of Canada Inc. is 100 per cent Canadian owned and is one of the strongest brand names in the Canadian foodservice industry. A&W is the nation's second largest hamburger restaurant company with 700 locations coast-to-coast. A&W Restaurants feature famous trade-marked menu items such as The Burger Family(R), Chubby Chicken(R), and A&W Root Beer(R). For more information, please visit www.aw.ca.

    
    Sirloin Baby Burger Twins - 30 second TV ads:
    English - http://www.aw.ca/icons/videos/toocute_EH.wmv
    French - http://www.aw.ca/icons/videos/toocute_FH.wmv
    

For further information: photos or an interview, please contact: Alex Chapple, T: [phone] or C: [phone] or [email protected]; Or Karen Cook, T: [phone] or C: [phone] or [email protected]