B-Roll via satellite - New head lice treatment kills lice, eggs and larvae in 58 seconds

SUMMER CAMP IS PEAK TIME FOR HEADLICE INFESTATIONS
ONE IN EVERY 14 CANADIAN HOUSEHOLDS WITH CHILDREN HAD AT LEAST ONE INFESTATION IN PAST 12 MONTHS

TORONTO, June 12, 2012 /CNW/ - The following B-Roll is available at the listed times and coordinates:

DATE OF FEED:	Wednesday, June 13
TIME OF FEED:	11:00 am - 11:30 am EDT
COORDINATES:	ANIK F2C/3B TELESAT C-BAND U/L Downlink Freq: 3820 Vertical

STORY SUMMARY:
Health Canada has approved NYDA®, a new and revolutionary pesticide-free treatment for head lice, for adults and children aged two years and older. NYDA kills head lice, eggs and larvae by asphyxiation in 58 seconds and has a proven efficacy rate of 97.2%. Most existing treatments contain pesticide that does not kill all the eggs, leaving them to cause recurring infestations.

B-roll footage includes:

• Interview with Dr. Jeff Donovan, dermatologist specializing in diseases of the hair and scalp
• Interview with Nirmala Fernandes, mother of child who had recurring head lice infestations prior to treatment with NYDA
• Doctor examining child's hair and scalp for head lice
• Animation of head lice infestation, egg laying, and NYDA mode of action

STATIONS, FOR FURTHER INFORMATION, PLEASE CALL: 
Norma Meneguzzi Spall, HealthComm — [phone]
British Columbia: Ellen Woodger, HealthComm - [phone]

For technical information DURING the satellite feed please contact CNW at [email protected] or [phone].

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