BACARDÍ Rum and Luis Fonsi team up to kick start the holiday season in Toronto

BACARDÍ Takes Over the Holidays with the BACARDÍ #SoundOfRum Bus

HAMILTON, Bermuda, Dec. 13, 2017 /CNW/ - BACARDÍ® Rum, the world's most awarded rum, is putting us in the holiday spirit this year by bringing some Caribbean heat to downtown Toronto as Luis Fonsi hosts its most epic holiday party yet. The Puerto Rican superstar is descending into the 6ix in style as he takes over the infamous BACARDÍ® #SoundOfRum bus for his own tour-de-Toronto.

Luis is a native of Puerto Rico, where BACARDÍ is produced at Casa BACARDÍ. There is no better way to celebrate the holidays than to have Luis team up with BACARDÍ, the world's most awarded rum brand.

Luis will lead a decked-out bus filled with holiday carolers, cocktails and good vibes through the streets of downtown (not to mention DJ the party himself). Partygoers can expect to indulge in curated holiday BACARDÍ cocktails, including festive mojitos, the famous Puerto Rican coquito, and Rum Toddys. 

This is the second #SoundOfRum activation, a campaign BACARDÍ® created to harness their Caribbean roots, music, and energy and blend it with the traditional Canadian holiday spirit. The result? Ultimate celebration.

"We are thrilled to have Luis back for this event – The #SoundofRum is the intersection of music and rum where the two blend to bring people together and ignite the holidays through celebration," says Dominic Kreutzner, Senior Brand Manager, Rum at Bacardi Canada. "It blurs the lines between reggae, dancehall, hip-hop and electronic music, bringing fans of different genres together for the holidays."  

Follow BACARDI in Canada on Twitter and Instagram at @bacardicanada
Follow Luis Fonsi on Twitter and Instagram at @luisfonsi

About BACARDÍ Rums
In 1862, BACARDÍ revolutionized the spirits industry when founder Don Facundo Bacardí Massó began producing his remarkable light-bodied, smooth rum. The unique taste of BACARDÍ inspired cocktail pioneers to invent some of the world's most famous drink recipes including the Mojito, the Daiquirí, the Cuba Libre, the Piña Colada, and the Presidente.  BACARDÍ rum has won more than 550 awards for quality and taste making it the world's most awarded rum.  Today, BACARDÍ rum is produced in Puerto Rico, following the production legacy set forth Don Facundo Bacardí Massó – crafted in a five step distillation process, mellowed in American white oak barrels, and filtered five times for unparalleled quality and smoothness. For additional information, visit www.bacardi.com.

The BACARDÍ® brand is part of the portfolio of Bacardi Limited, headquartered in Hamilton, Bermuda. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited.

LIVE PASSIONATELY. DRINK RESPONSIBLY. ©2017. BACARDÍ, BACARDÍ UNTAMEABLE AND THE BAT DEVICE ARE TRADEMARKS OF BACARDÍ & COMPANY LIMITED.

SOURCE BACARDI

For Interview and media requests: Ania (Panasiewicz) Gilbert, Pomp & Circumstance, at [email protected] or 647.273.9869; Shannon Regan, Pomp & Circumstance, at [email protected] or 289.879.0188