Banff Triathlon Approved

Awarded "Top 10 Most Anticipated Races in the World for 2010"

BANFF NATIONAL PARK, AB, Feb. 24 /CNW/ - Another world-class event is coming to the world-class setting of Banff National Park. The Subaru Banff International Triathlon has received approval from Parks Canada and registration for the much anticipated September 11, 2010 race opens February 25, 2010.

The triathlon was initially rejected by Parks Canada due to concerns over the race swim site and the proposed race date, which was scheduled to take place on a date that is typically already busy in the National Park. On the advice of Parks Canada a revised proposal was submitted with a new date and less environmentally sensitive swimming venue, which proved instrumental in receiving the approval.

"We are very excited with this decision by Banff National Park to allow the event to proceed," said Cathy Noel, General Manager of the Subaru Western Triathlon Series. "This process has been long and required perseverance, but in the end it has made for a better event that will have the highest degree of environmental sensitivity."

Two triathlon distances will be offered - the Olympic distance capped at 500 participants and the shorter "Sprint" capped at 250. A great deal of excitement has been generated about the event in the local community and around the country so both races are expected to sell out very quickly.

The much anticipated event has already been recognized by one of the most-read triathlon magazines in the world - Triathlete Magazine. The Banff Triathlon has been awarded one of the "Top 10 Most Anticipated Races in the World for 2010", Feb. 2010.

"Banff Lake Louise Tourism is ecstatic to be partnering on this outstanding new event," said Stuart Back, director, In Resort Services for Banff Lake Louise Tourism. "This triathlon allows us to welcome athletes to discover the splendour of enjoying sports in Banff National Park. The course takes in some of the finest, world class views of the Park and they are sure to leave all participants breathless."

The Banff Triathlon is the only event in the series taking place in a National Park and UNESCO World Heritage Site. Visit www.triseries.ca/banff to resister for the Subaru Banff International Triathlon.

About Banff Lake Louise Tourism

Banff Lake Louise Tourism is a destination marketing organization for the Town of Banff, Community of Lake Louise and Banff National Park. Supporting over 800 businesses, our mission is to engage visitors in unrivalled, remarkable experiences with our membership. For media inquiries, please contact Tulene Steiestol at [email protected], www.banfflakelouise.com.

About LifeSport Coaching and Events

The Subaru Western Triathlon Series (formerly the Subaru West Coast Triathlon Series) is operated by LifeSport Coaching and Events, a Canadian-based company utilizing a team of certified coaches, experienced athletes and skilled mentors that work with all levels of athletes in the pursuit of sports and personal excellence. The Subaru Banff Triathlon is the fifth race in the Series which includes Shawnigan Lake, New Balance Half Iron in Victoria, Vancouver and Sooke.

For further information: Tulene Steiestol, Senior Manager Media Relations, Office: [phone]