The Enchanting Collection Brings Fans a New Way to Celebrate the Disney Princess Characters Through the Power of Fragrance
COLUMBUS, Ohio, Feb. 10, 2025 /CNW/ - With a spritz of charming scents and a sprinkle of Disney magic, Bath & Body Works' latest collaboration celebrates Disney Princess characters through enchanting fragrances. Today, the global leader in home fragrance and personal care announced it is collaborating with Disney to develop a dazzling collection of new products inspired by Disney Princess characters.
Bath & Body Works will launch the Disney Princess -inspired collection in stores and online on Sunday, February 16, 2025. The collection features six brand new fragrances inspired by some of the most beloved Disney Princess characters: Ariel, Belle, Cinderella, Jasmine, Moana and Tiana. The 81-product assortment is Bath & Body Works most extensive collaboration collection yet and consists of an array of products including fine fragrance mist, body wash and lotion, lip gloss, candles, hand soap and sanitizer and decorative accessories that highlight icons from each character's story, with prices ranging from $2.95 to $119.95.
"This is a special moment for Bath & Body Works customers and Disney fans alike as we look to deepen the fandom for these fairytales in our most enchanting collaboration yet," says Maurice Cooper, chief customer officer at Bath & Body Works. "Scent has the power to transform our thoughts, feelings and emotions and we're inviting customers to experience these beloved Disney characters like never before through the power of fragrance. As we continue the momentum of successful brand partnerships, we're committed to creating even more meaningful ways to reach and engage consumers and position Bath & Body Works at the center of culture and innovation."
"The Disney Princess and Bath & Body Works Collection stands apart through the distinctive qualities of each Princess, with Bath & Body Works uniquely crafting fragrances that embody their individual stories and empower fans to embrace their own inner princess," says Liz Shortreed, Senior Vice President of North America & Global Softlines. "This collaboration exemplifies how Disney weaves its princess magic into beloved national brands, delivering fresh products that delight both existing and new customers while maintaining consumer relevance."
Each fragrance was carefully crafted with a Disney Princess character in mind and designed to embody what each character represents and their unique personality traits. Through this collaboration, fans can explore each character's story and embrace what most resonates with them.
ABOUT THE FRAGRANCES
The Cinderella collection features notes of gardenia petals, enchanting musk and sapphire blue amber, representing Cinderella's tendencies to never give up and treat everyone with respect.
The Tiana collection is inspired by her drive and focus to make a dream real, the fragrance includes notes of delicate water lily, gilded amber and shimmering bayou woods.
The Belle collection encourages fans to dare to be different, confident and comfortable being themselves including notes of rose petals, sparkling buttercup and whipped vanilla in the fragrance.
The Ariel collection incorporates notes of sea salt breeze, golden citrus and coral waters that embodies Ariel's courage to explore new worlds and be resilient.
The Moana collection represents Moana's bold and strong-willed spirit to save her people and home, features notes of lush green palms, plumeria breeze and coconut water.
The Jasmine collection embodies how she defines her own path and stands up for what's right including notes of sparkling jasmine flower jeweled currants and soft woods.
For more information about the Bath & Body Works Disney Princess collection, visit https://www.bathandbodyworks.ca/en/t/collaborations/
ABOUT BATH & BODY WORKS
Bath & Body Works is a global leader in personal care and home fragrance, including top-selling collections for fine fragrance mist, body lotion and body cream, 3-wick candles, home fragrance diffusers and liquid hand soap. Powered by agility and innovation, the company's predominantly U.S.-based supply chain enables the company to deliver quality, on-trend luxuries at affordable prices. Bath & Body Works serves and delights customers however and wherever they want to shop, from welcoming, in-store experiences at more than 1,880 company-operated Bath & Body Works locations in the U.S. and Canada and more than 500 international franchised locations to an online storefront at BathandBodyWorks.ca.
ABOUT DISNEY CONSUMER PRODUCTS
Disney Consumer Products (DCP) is the division of Disney Experiences that brings beloved brands and franchises into the daily lives of families and fans through products – from toys to t-shirts, apps, books, console games and more – and experiences that can be found around the world, including on the Disney Store e-commerce platform and at Disney Parks, local and international retailers, as well as Disney store locations globally. The business is home to world-class teams of product, licensing and retail experts, artists and storytellers, and technologists who inspire imaginations around the world.
For Bath & Body Works press inquiries, please contact:
Sundae Creative Agency
Agathe De Falco
[email protected]
SOURCE Bath & Body Works Canada
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