BCAA ranks highest in J.D. Power customer satisfaction study for home insurance providers in Western Canada three years straight

BURNABY, BC, June 6, 2014 /CNW/ - For the third consecutive year, the British Columbia Automobile Association (BCAA) has been awarded the highest ranking in customer satisfaction among home insurance providers in Western Canada by renowned consumer research company, J.D. Power. BCAA achieved the highest overall satisfaction score among 17 home insurance providers in Western Canada.

In the 2014 study, BCAA's overall score of 819 is a notable 67 point spread from the regional average score of 752. According to J.D. Power, BCAA also achieved the highest score in all five study factors in the Western region, which include: Interactions; Policy Offerings; Price; Billing and Payment; and Claims.

"We're excited to have achieved our highest score yet, and thrilled that people are seeing BCAA as delivering more than ever," says Heidi Worthington, BCAA senior vice-president and chief marketing officer. "BCAA sincerely thanks each one of our employees for their commitment to consistently provide helpful advice and an exceptional experience, showing time after time, that they care deeply for our Members and customers."

J.D. Power, an independent and trusted market researcher, conducts its annual customer satisfaction research that measures home insurance policyholder experiences with their primary insurers. The 2014 Canadian Home Insurance Customer Satisfaction Study^SM is based on 7,092 total responses. Proprietary study results are based on experiences and perceptions of consumers surveyed in April-May 2014. Your experiences may vary. For the complete ranking, visit jdpower.com.

About BCAA
BCAA is one of the most trusted organizations in British Columbia, serving one in four B.C. households. With over 818,000 Members, BCAA provides an array of home, auto, travel and life insurance services, and is renowned for its legendary roadside assistance. J.D. Power has ranked BCAA "Highest In Customer Satisfaction among Home Insurance Providers in Western Canada" three years in a row (2012, 2013 and 2014) - details at jdpower.com. Now in its 108th year, BCAA has over $460 million in annual sales, 27 locations and over 900 employees. To learn more about BCAA's Community Impact Programs and the other benefits of BCAA Membership, visit bcaa.com.

SOURCE: British Columbia Automobile Association

Editor's notes
For further information, or to request an interview, please contact:

Niela Melanio
BCAA Communication Specialist
Office: 604-268-5342
Cell: 778-228-8859
Email: [email protected]