MONTREAL, July 23, 2012 /CNW Telbec/ -
| WHO: | BCBGeneration |
| WHAT: | Inspired by the modern woman with a youthful attitude, BCBGeneration launched in 2008 and is an ageless brand created for all generations with a complete lifestyle selection. Offering a perfect balance between femininity and sexy aesthetics with an urban sensibility, the brand's Creative Director is Joyce Azria, daughter of famed fashion icon, Max Azria. |
| "We are thrilled and excited to announce the opening of our first BCBGeneration store in Canada! Located in Calgary's downtown mall, The Core, our vision for the store was to design a bright, uplifting and fun-shopping destination, which embodies the brand's philosophy. The BCBGeneration girl has a unique identity, simultaneously charming and indie; she effortlessly navigates evolving trends and timeless styles to create her own distinct look". | |
| Located on the 3rd level of the CORE by the beautiful Devonian Gardens, the much-anticipated store recently opened July 8, 2012. To celebrate the opening, an event will be held on August 9, 2012 from 5 p.m. - 8 p.m. with a special appearance by blogger Ania B, who will offering styling tips. | |
| WHERE: | Downtown Calgary, The Core Shopping Centre, 317-7th Street, Unit 320 |
Image with caption: "BCBGeneration Store Opening (CNW Group/BCBGeneration)". Image available at: http://photos.newswire.ca/images/download/20120723_C9870_PHOTO_EN_16378.jpg
SOURCE: BCBGeneration
Should you have any questions about BCBGeneration, wish to interview Joyce Azria or would like to receive additional information about the store, including high res images, please contact:
Jessica Chen
ZOÏ Agency
Public Relations | BCBGMAXAZRIA
1.514.282.9888 ext. 22
[email protected]
Olivia Agostino
ZOÏ Agency
Public Relations | BCBGMAXAZRIA
1.514.282.9888 ext. 30
[email protected]
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