Juice Box Manufacturer Tetra Pak Invites Consumers to Celebrate Juice Box Birthday With Consumer Video Contest
TORONTO, Sept. 7 /CNW/ - The iconic juice box is celebrating its 30th birthday. To mark this special milestone, Tetra Pak - the leading carton packaging manufacturer responsible for introducing the innovative packaging technology in North America - is inviting consumers to take part in the festivities with the launch of a new website and social media campaign featuring a specially commissioned song by family-friendly music group the Juice Box Heroes at www.juiceboxbirthday.ca
Canadian consumers have the opportunity to win $2,500, a year's supply of juice boxes in addition to other great prizes by creating and submitting original "Celebrate the Juice Box" music videos themed around the song. The site also includes family-friendly games and activities as well as a link to the juice box on Twitter www.twitter.com/JB_Birthday, where celebrities, such as former "Full House" star Candace Cameron Bure tweet about their favourite 80s memories.
The contest showcases how the juice box has met the nutritional and lifestyle needs of families for three decades and remains the favourite of moms and children because of the convenience, protection and fun it brings.
"What we loved as children is even more relevant to us today as parents," said Tevfik Djamgouz, Marketing Director, Tetra Pak Canada Inc. "Juice boxes are the perfect fit for an on-the-go lifestyle. This package makes it easy for kids to take their favourite beverages to school, sporting events and day trips. Parents can also feel comfortable knowing that what's inside is just as good as the packaging, as the juice doesn't require added preservatives to keep it fresh."
Considered one of the top packaging innovations in history, juice boxes protect and preserve juice without the need for added preservatives or refrigeration due to the revolutionary aseptic technology. This retains the taste and quality of the beverage without the need for refrigeration for up to 12 months and allows families to purchase multiple units at once for pantry storage. Juice boxes from Tetra Pak are also a conscious choice because they are made mainly from paper, a renewable resource that is continually replenished for future generations, and are recyclable.
"At Tetra Pak, we've been creating smart food processing and packaging solutions for decades, always with an eye on what consumers need and the ongoing changes in the way we consume food," said Carla Fantoni, vice president of communications for Tetra Pak U.S. & Canada. "It is very exciting to be celebrating one of our most iconic packages and to know it is more relevant today than ever."
To join in the celebration and to enter the music video contest, visit www.juiceboxbirthday.ca, or follow all the fun on Twitter at www.twitter.com/JB_Birthday.
ABOUT TETRA PAK
Tetra Pak is the world's leading food processing and packaging solutions company. Working closely with our customers and suppliers, we provide safe, innovative and environmentally sound products that each day meet the needs of hundreds of millions of people in more than 170 countries around the world. With almost 22,000 employees based in over 85 countries, we believe in responsible industry leadership and a sustainable approach to business. Our motto, "PROTECTS WHAT'S GOOD™," reflects our vision to make food safe and available, everywhere.
More information about Tetra Pak is available at www.tetrapak.ca
For further information:
MEDIA CONTACTS
Jessica Goldberg
GolinHarris for Tetra Pak
T: 416-642-7970
[email protected]
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