Beat the summer heat with a sweet deal on Red Baron Lime

WATERLOO, ON, July 28 /CNW/ - Brick Brewing Company (TSX: BRB) announced today that Ontario lime beer drinkers will get a sweet summertime deal on Red Baron Lime 24 pack bottles for only $29.95 plus deposit at The Beer Store.

"At $29.95 plus deposit for 24 bottles, Red Baron Lime saves Ontario beer drinkers almost $10 dollars on every case versus other lime flavoured brands currently available in Ontario," said Sean Dennis, Director of Marketing for Brick Brewing Company.

The offer will be supported with an advertising campaign including out of home and radio in addition to weekly updates on the official Red Baron Facebook Fan page.

"Lime beers continue to show growth and Ontario beer drinkers have proven that Red Baron Lime is no exception," said George Croft, President and Chief Executive Officer. "As part of Brick Brewing's continued commitment to buy local, support local, we're pleased to offer Red Baron Lime 24 bottles at this great price for the balance of the summer," added Croft.

About Brick Brewing

Brick Brewing Co. Limited is Ontario's largest Canadian-owned and Canadian-based publicly held brewery. The Company is a regional brewer of award winning premium quality and value beers. The Company, founded in 1984, was the first craft brewery to start up in Ontario, and is credited with pioneering the present day craft brewing renaissance in Canada. Brick has complemented its Waterloo brand premium craft beers with other popular brands such as Laker, Red Baron, Red Cap and Formosa Springs Draft. Brick trades on the TSX under the symbol BRB. Visit us at www.brickbeer.com.

Forward-Looking Statements

All statements in this press release that do not directly and exclusively relate to historical facts constitute forward-looking statements as of the date of this press release. Forward-looking statements generally can be identified by the use of forward-looking terminology such as "may", "will", "expect", "intend", "anticipate", "seek", "plan", "believe" or "continue" or the negatives of these terms or variations of them or similar terminology. Although the Corporation believes that the expectations and assumptions reflected in these forward-looking statements are reasonable, undue reliance should not be placed on these forward-looking statements, which are not guarantees and are subject to certain risks, uncertainties and assumptions, which may cause actual performance and financial results to differ materially from such forward-looking statements. The forward-looking statements included in this press release are made only at the date of this press release and, except as required by applicable securities laws, the Corporation does not undertake to publicly update such forward-looking statements to reflect new information, future events or otherwise.

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For further information: Sean Dennis, Director of Marketing for Brick Brewing, at [phone] ext 242