BEAUTY AND THE BAY: THE BAY ANNOUNCES SHELLEY ROZENWALD AS ITS NEW CHIEF
BEAUTY ADVENTURER

Internationally recognized beauty maven to lead the Bay's beauty and cosmetics business 

TORONTO, Nov. 16 /CNW/ - The Bay, Hudson's Bay Company's flagship full-line department store, is thrilled to welcome Shelley Rozenwald as its Chief Beauty Adventurer. Shelley is internationally known as a pioneer and creative visionary, with 30 years' experience in retail and brand building in North America and Europe.

"As Chief Beauty Adventurer of the Bay, I am thrilled to join this remarkable team to create Canada's exceptional beauty shopping experience. We will offer our customers an extraordinary beauty adventure with the very best and most innovative beauty brands, and exciting discoveries around every corner.  Come explore Beauty at the Bay; you'll love the adventure," said Shelley Rozenwald, Chief Beauty Adventurer, the Bay. 

Shelley is a global beauty executive with extensive department and specialty store experience, including Senior Vice President, Cosmetics at Holt Renfrew and most recently as President, Murale.

"Shelley Rozenwald brings a terrific energy and know-how to our talented team at the Bay," said Bonnie Brooks, President & CEO, the Bay.  "As one of the most reputable prestige beauty merchants in the world, we're confident Shelley will spearhead our cosmetics business to a new pinnacle of innovation industry-wide, not only in Canada." 

Today's announcement builds off the continued success of the Hudson's Bay Company as a leading retailer in Canada, including the Bay's reconnection with Canadian consumers through the launch of marquee in-store experiences such as The Room, its renewed focus on designer fashion and accessory brands with the recent acquisition of over 100 new brands and its renewed focus on delivering the very best in service and value.  

About the Bay
The Bay is the flagship department store within The Company of Adventurers Trading into Hudson's Bay, aka Hudson's Bay Company. With 92 locations from coast to coast, the Bay is a full-line department store chain focused on fashion merchandise in apparel, accessories, beauty and soft home categories. The Bay offers quality merchandise at mid-to-upper price points accompanied by traditional department store services. Committed to delivering excellent service and value, Bay stores are located in suburban and urban markets, along with a dominant position in the downtown cores of Canada's major cities.

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For media inquiries or additional information:

Betsy Hilton
Edelman for Hudson's Bay Company
E: [email protected]
P: 416.849.4446