beIN SPORTS comes to Canadian television for the first time ever

Premium sports network now available on Rogers, Bell, and MTS systems 

TORONTO, March 19, 2014 /CNW/ - Canadian sports fans can now enjoy pure sports entertainment, as beIN SPORTS CANADA, an English-language 24/7 premium sports network, has become available to Rogers and Bell customers across the country. The network has also been available to MTS subscribers in Winnipeg and surrounding area since February 2014.

Fans can access exclusive coverage showcasing soccer stars Lionel Messi and Cristiano Ronaldo in La Liga, Andrea Pirlo and Mario Balotelli in Serie A, and Zlatan Ibrahimovic and Endinson Cavani in Ligue 1. The network also features other sports including tennis, rugby and motor sports. It has launched in time for El Clásico on March 23, 2014, a match between two of soccer's biggest rivals: Real Madrid and Barcelona.

"Canada is home to many avid sports fans and we're excited to now be able to give them access to some of the best international sporting events," says Yousef Al-Obaidly, deputy CEO beIN Media Group. "Now, with Rogers, Bell and MTS, Canadian sports fans have the luxury of watching their favourite matches in the comfort of their own homes."

Bell and Rogers subscribers can enjoy beIN SPORTS as an add-on paid service with their subscription. It is offered on Bell TV and Bell Fibe on channel 1412. Rogers customers have access on channel 391.

"The Ethnic Channel Group is proud to be the exclusive programming and distribution partner with beIN SPORTS," says Slava Levin, CEO of Ethnic Channels Group. "Also, it's great to see that our other distribution partners Bell, Rogers and MTS now offer beIN SPORTS to all of their customers as we believe this network will become the go-to channel for Canadian sports fans."

beIN SPORTS PLAY CANADA is also available by monthly online subscription for those who want to stream content on their computers, tablets or smartphones.

About beIN SPORTS CANADA
beIN SPORTS CANADA, The Canadian sports network, offers viewers premium sports content and entertainment across multiple platforms. A cornerstone of beIN SPORTS CANADA is its unrivaled live soccer coverage, news and in-depth analysis of the top leagues from around the world, including exclusive matches from La Liga, Serie A, Ligue 1, Russian Premier League, Football Premiership, and Copa America 2015. With beIN SPORTS PLAY, subscribers can also enjoy all the exciting action and even stream live overflow matches offered in HD on your computer, tablet or smartphone. In addition to soccer, beIN SPORTS serves as a haven to fans of motorsports, tennis, rugby, volleyball and boxing, among others.  For more information, please visit www.beinsports.tv for breaking news and real-time updates. 

About Ethnic Channels Group
Ethnic Channels Group (ECG) is a Canadian based television broadcasting, distribution and communications company, specializing in multicultural television channels for the North American market.

In addition to owning and operating 100+ in-language television channels, Ethnic Channels Group distributes a number of channels under Foreign Service licenses, acting as the official distributor on the broadcaster's behalf. Ethnic Channels Group services are currently available through the following providers: Rogers Cable, Shaw Cable, Bell TV, Bell Fibe, Telus, NexTV, MTS Allstream, and Cogeco in Canada and through Dish Network in the United States. For information about Ethnic Channels Group, visit http://www.ethnicchannels.com.

SOURCE: beIN SPORTS CANADA

or to schedule an interview, please contact:

Sybil Eastman
Citizen Relations
[phone]
[email protected]