Bell is your information source for the 2010 Bell Challenge

Bell throws open the doors to the Bell Challenge with new mobile and online content

QUÉBEC, Aug. 26 /CNW Telbec/ - Bell is pleased to announce that it will support the 18th edition of the Bell Challenge, to be held September 11 to 19. As official sponsor, Bell will loan its technological expertise to the event to offer tennis fans a wide variety of information in an optimal, user-friendly environment.

"The Bell team is thrilled to demonstrate its Web expertise and help make the Bell Challenge a success with our leading communications capabilities," said Sylvie Giguère, Vice-President - Sales and Commercial Affairs, Québec, Bell Business Market. "Thanks to the Bell team's creative genius, tennis fans will have easy online access to all the information about the Bell Challenge via a new optimized and more user-friendly Web site."

The Web site not only provides the game schedule, live results, access to social networks and information about the players, but Web surfers will also be able to check out Bell's multimedia zone and access wallpaper, photos, a contest, and more. The new Web site will also post information about tennis elsewhere in the world.

As well, Bell will offer a mobile site for smartphones so that users can consult the program and get the latest updates, game scores and various other information whenever they want and from wherever they are. As a key financial and technological partner, Bell is proud to help increase Québec City's visibility and at the same time reach out to the world through this high-calibre event.

About Bell

Headquartered in Montréal, Bell is Canada's largest communications company, providing consumers and business with solutions to all their communication needs, including Bell Mobility wireless, high-speed Bell Internet, Bell TV direct-to-home satellite television, Bell Home Phone local and long distance phone services, and IP-broadband and information and communications technology (ICT) services. Bell is proud to be a Premier National Partner and the Exclusive Telecommunications Partner to the Vancouver 2010 Olympic and Paralympic Winter Games. Bell is wholly owned by BCE Inc. (TSX, NYSE: BCE). For information on Bell's products and services, please visit www.bell.ca; for information on BCE, visit www.bce.ca.

For further information: Marie-Eve Francoeur, Bell Media Relations, 514 391-5263, [email protected]