Bell Media Agency Wins Unprecedented Second Consecutive Global Marketing Team of the Year Award at 2014 PromaxBDA Awards in New York City
- Bell Media once again the leading Canadian media group -
- 2014 winners include campaigns for MUCH, CTV, M3, TSN, SPACE E!, CP24, ZTélé, TheLoop.ca, and MTV -
To tweet this release: bit.ly/1lrh0uH
NEW YORK CITY, June 13, 2014 /CNW/ - For an unprecedented second consecutive year, the Bell Media Agency was recognized as the Global Marketing Team of the Year at the 2014 PromaxBDA Awards. The awards were handed out Thursday at the Hilton New York Midtown Hotel, during the closing night of PromaxBDA: The Conference 2014, the annual gathering of the international association of entertainment marketing, promotion, and design professionals. The annual awards honour and recognize the most imaginative and impactful creative marketing, promotion, and design campaigns in the entertainment industry world-wide.
The Bell Media Agency received a total of 72 nominations this year, taking home 23 Global Excellence awards - more than any other company in the world - including six Gold statues, nine Silver statues, and eight Bronze statues. The Bell Media Agency also was awarded 22 North American statues, making it the leading Canadian media organization at the Awards, securing eight Gold statues, four Silver statues, and 10 Bronze statues. Overall, Much alone received an astounding 30 awards.
The Bell Media Agency continues to lead as one of the most decorated marketing and creative groups in the business. In addition to supporting the marketing and promotion of Bell Media's TV, Digital, and Radio properties, the Agency continues to increase its focus on premier brand partnerships, seamlessly aligning sponsors' needs and brand integrity.
"One of the best parts about our awards is the chance to see the way these companies have grown and evolved over the years to keep up with the changing entertainment market," said Stacy La Cotera, VP of Global Awards & Competitions. "Bell Media Agency has been winning PromaxBDA awards for several years, and they continue to elevate their work, consistently reaching higher and producing creative campaigns that truly stand out from the rest."
"The Bell Media Agency team takes a tremendous amount of pride in their work. We're truly honoured to continually receive recognition on the international stage alongside top broadcasters and agencies," said Jon Arklay, Senior Vice-President, Bell Media Agency: Brand, Creative, and Marketing. "I'm incredibly proud of our team - being recognized as the Global Marketing Team of the Year for a second consecutive year is a remarkable achievement."
PromaxBDA leads the international community of those passionately engaged in the marketing of television and video content on all platforms, inspiring creativity, driving innovation and honouring excellence. The association represents more than 10,000 companies and individuals at every major media organization, marketing agency, research company, strategic and creative vendor, and technology provider and is considered to be the leading international resource for education, community, creative inspiration and career development in the media and media marketing sectors.
With an impressive 30 nominations this year, the Bell Media Agency was also announced as finalists for the 2014 PromaxBDALocal Awards, which will be presented Thursday, June 26, 2014.
Below is the complete list of the 2014 PromaxBDA Promotion, Marketing and Design Awards for Bell Media:
MUCH (30 Awards)
WORLD GOLD
COMEDY PROGRAM CAMPAIGN
- MUCH: NORTH PARK
INTERSTITIAL/"PROMO-TAINMENT"/GENERAL PROGRAM WRAPS CAMPAIGN
- MUCH: NORTH PARK
INTERSTITIAL/"PROMO-TAINMENT"/MOVIE PROGRAM WRAPS CAMPAIGN
- MUCH: MUCH RECREATES MOVIES
HOLIDAY/SEASONAL/SPECIAL EVENT PROGRAM SPOT
- MUCH: MMVA 13 LAUNCH SPOT - HORROR CABIN
HOLIDAY/SEASONAL/SPECIAL EVENT PROGRAM CAMPAIGN USING MULTIPLE MEDIA
- MUCH: 2013 MMVAS
WORLD SILVER
CHANNEL HOLIDAY/SPECIAL EVENT CAMPAIGN
- MUCH: 2013 MMVAS
LIVE EVENT CAMPAIGN
- MUCH: 2013 MMVAS
HOLIDAY/SEASONAL/SPECIAL EVENT PROGRAM CAMPAIGN
- MUCH: 2013 MMVAS
WORLD BRONZE
COMEDY PROGRAM SPOT
- MUCH: CONAN MUCHO
LIVE EVENT SPOT
- MUCH: MMVA 13 LAUNCH SPOT - HORROR CABIN
GENERAL IMAGE SPOT
- MUCH: TMC - SERENA RYDER
CHANNEL HOLIDAY/SPECIAL EVENT SPOT
- MUCH: MMVA 13 LAUNCH SPOT - HORROR CABIN
ART DIRECTION & DESIGN: SELF PROMOTION/SHOW REEL/COMPANY IMAGE REEL
- MUCH: CHANNEL DESIGN
SOUND DESIGN
- MUCH: MMVA 13 LAUNCH SPOT - HORROR CABIN
ART DIRECTION & DESIGN: PROGRAM PROMOTION WEBSITE
- MUCH: THE BIG JINGLE
NORTH AMERICAN GOLD
INTERSTITIAL/"PROMO-TAINMENT"/GENERAL PROGRAM WRAPS CAMPAIGN
- MUCH: NORTH PARK
INTERSTITIAL/"PROMO-TAINMENT"/MOVIE PROGRAM WRAPS CAMPAIGN
- MUCH: MUCH RECREATES MOVIES
ART DIRECTION & DESIGN: PROGRAM INFORMATIONAL GRAPHICS
- MUCH: MMVAS
ENTERTAINMENT PROGRAM SPOT
- MUCH: CONAN MUCHO
COMEDY PROGRAM CAMPAIGN
- MUCH: NORTH PARK
HOLIDAY/SEASONAL/SPECIAL EVENT PROGRAM SPOT
- MUCH: MMVA 13 LAUNCH SPOT - HORROR CABIN
ANIMATION
- MUCH: NORTH PARK
NORTH AMERICAN SILVER
HOLIDAY/SEASONAL/SPECIAL EVENT PROGRAM SPOT
- MUCH: BIG JINGLE LAUNCH
GENERAL IMAGE SPOT
- MUCH: TMC - SERENA RYDER
GENERAL IMAGE SPOT
- MUCH: TMC
NORTH AMERICAN BRONZE
CHANNEL HOLIDAY/SPECIAL EVENT SPOT
- MUCH: HOLIDAY WRAP LAUNCH - THE TREE
LIVE EVENT SPOT
- MUCH: BIG JINGLE LAUNCH
ART DIRECTION AND DESIGN: INTERSTITIAL/SHORT FORM CAMPAIGN
- MUCH: NSFW BUMPERS
HOLIDAY/SEASONAL/SPECIAL EVENT PROGRAM CAMPAIGN USING MULTIPLE MEDIA
- MUCH: 2013 MMVAS
CTV (1 Award)
WORLD SILVER
ART DIRECTION AND DESIGN: NEWS PROGRAM PROMOTION PACKAGE
- CTV NEWS: FILTER AND FOCUS PROMO
M3 (1 Award)
NORTH AMERICAN BRONZE
ART DIRECTION AND DESIGN: PROGRAM-SPECIFIC LOGO
- M3: M3 LOGO
TSN (5 Awards)
WORLD SILVER
ART DIRECTION & DESIGN: SPORTS PROGRAM BUMPER
- TSN: NHL ON TSN PLAYER BUMPER
NORTH AMERICAN GOLD
LIVE EVENT CAMPAIGN
- TSN: 2013 SCOTTIES
NORTH AMERICAN BRONZE
ART DIRECTION AND DESIGN: SPORTS PROGRAM GENERAL IMAGE SPOT
- TSN: 2013 RAPTORS LAUNCH
ART DIRECTION AND DESIGN: SPORTS PROGRAM SPECIAL EVENTS SPOT
- TSN: 2013 NHL DRAFT
ART DIRECTION & DESIGN: SPORTS PROGRAM BUMPER
- TSN: NHL ON TSN PLAYER BUMPER
SPACE (3 Awards)
WORLD GOLD
ART DIRECTION & DESIGN: HOLIDAY/SEASONAL/SPECIAL EVENTS SPOT
- SPACE: 12 DAYS OF SPACEMAS
WORLD SILVER
PROGRAM PROMOTION RADIO SPOT
- SPACE: PANIC BUTTON
COPYWRITING FOR A RADIO SPOT
- SPACE: IT'S ALL AROUND YOU
MTV (1 Award)
NORTH AMERICAN BRONZE
SOMETHING FOR NOTHING
- MTV: MTV MOVIE AWARDS LEMIEUX
CP24 (2 Awards)
WORLD SILVER
PUBLIC SERVICE ANNOUNCEMENT SPOT
- CP24: CHRISTMAS WISH - STILL DESERVING
NORTH AMERICAN BRONZE
NEWS/INFORMATION PROGRAM CAMPAIGN
- CP24: BREAKFAST - NEWS DOESN'T SLEEP IN
TheLoop.ca (1 Award)
WORLD SILVER
CHANNEL/STATION/PLATFORM WEBSITE
- THELOOP.CA: THE LOOP
E! (1 Award)
WORLD BRONZE
PROMOS AT THE MOVIES
- E!: BELL MEDIA WHISTLER FILM FESTIVAL TRAILER
Ztélé (1 Award)
NORTH AMERICAN SILVER
ART DIRECTION AND DESIGN: GENERAL CHANNEL IMAGE SPOT
- ZTÉLÉ - HOSTS
About Bell Media
With passion and an unrelenting commitment to excellence, Bell Media creates content and builds brands that entertain, inform, engage, and inspire audiences through the platforms of their choice. Bell Media is Canada's premier multimedia company with leading assets in television, radio, out-of-home advertising, and digital media. Bell Media owns 30 local television stations led by CTV, Canada's #1 television network; 35 specialty channels, including TSN and RDS, Canada's most-watched specialty channels in English and French; four pay TV services, including The Movie Network and Super Écran; and is managing shareholder of premium pay-per-view service Viewers Choice Canada. Bell Media is also Canada's largest radio broadcaster, with 106 licensed radio stations in 54 markets across Canada. Bell Media owns Astral Out-of-Home, one of Canada's most dynamic and innovative out-of-home advertising companies with a network of more than 9,500 advertising faces in Québec, Ontario and British Columbia. Bell Media also operates more than 200 websites, delivers TV Everywhere with its innovative GO video streaming services, including CTV GO, TMN GO and Bravo GO, and owns Dome Productions Inc., a multi-platform production company. Bell Media is part of BCE Inc. (TSX, NYSE: BCE), Canada's largest communications company. For more on Bell Media, please visit www.bellmedia.ca.
SOURCE: Bell Media
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Shannon Smithson, Bell Media, 416.384.2725 or [email protected]
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