Bell Media Leads Canadian Broadcasters With 30 Medals at the 2012 PromaxBDA Awards Competition

- Winners include MuchMusic, CTV, TSN, MTV, CP24, SPACE, Discovery and The Comedy Network -

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TORONTO, June 15, 2012 /CNW/ - Bell Media, has once again been recognized as the leading Canadian media group at the 2012 PromaxBDA Awards held last night in Los Angeles. The Bell Media Agency was honoured with medals recognizing excellence in promotion and design, including 19 PromaxBDA Promotion and Marketing Awards and 11 PromaxBDA Design Awards. With an impressive combined total win of 30 medals, Bell Media leads the country with more medals than all other Canadian media groups combined, and is notably the only Canadian company to be recognized at a global level receiving five World Awards across multiple platforms.

PromaxBDA is the worldwide association of entertainment marketers, promoters, and designers, representing more than 500 television stations and all major broadcast and cable networks from the U.S., as well as more than 3,000 individual members in 70 countries. The association provides members with education, recognition and interaction through conferences, award competitions and publications as well as networking opportunities.

For the BDA Design portion of the awards, honouring the best in North American design, the Bell Media Agency captured three Gold Medals and six Bronze, as well as two World Bronze awards representing the best in international television design and promotion. For Promax North America, which represents Promotion and Marketing, Bell Media garnered seven Gold Medals, four Silver Medals and five Bronze Medals. Bell Media also received two World Silver and one World Bronze award for World Promotion and Marketing.

The Bell Media Agency was also announced as a finalist for the 2012 PromaxBDALocal Awards which will be presented on Thursday, June 28, 2012.

"Congratulations to everyone at the Bell Media Agency for again proving that our creative team produces some of the most respected work in the industry, both in North America and around the world," said Rick Lewchuk, Senior Vice-President, Bell Media Agency and Brand Strategy.

Below is a complete list of the 2012 PromaxBDA Design, Promotion and Marketing Awards for Bell Media:

MuchMusic (10 Awards)

WORLD SILVER
HOLIDAY/SPECIAL EVENT CAMPAIGN - MUCHMUSIC: MMVA11

WORLD BRONZE
ART DIRECTION & DESIGN: INFORMATIONAL GRAPHICS - GENERAL ENTERTAINMENT - MUCHMUSIC - MMVA11

WORLD BRONZE
SOMETHING FOR NOTHING -MUCHMUSIC: PRETTY LITTLE LIARS "NOTHING TO SEE HERE"

NORTH AMERICAN GOLD
ENTERTAINMENT PROGRAMMING - MUCHMUSIC: PRETTY LITTLE LIARS "NOTHING TO SEE HERE"

NORTH AMERICAN GOLD
GENERAL BRANDING/IMAGE - MUCHMUSIC: TMC: MIDWAY STATE

NORTH AMERICAN GOLD
ART DIRECTION & DESIGN: ON - AIR ILLUSTRATION - JUICEBOX CHANNEL DESIGN

NORTH AMERICAN SILVER
GENERAL BRANDING/IMAGE - MUCHMUSIC: TMC: MY NAME IS KAY

NORTH AMERICAN BRONZE
ART DIRECTION & DESIGN: INFORMATIONAL GRAPHICS - MUCHMUSIC - MMVA11

NORTH AMERICAN SILVER
HOLIDAY/SPECIAL EVENT PROMOTION- MUCHMUSIC: MMVA11 LAUNCH

NORTH AMERICAN SILVER
HOLIDAY/SEASONAL/SPECIAL EVENT PROGRAM CAMPAIGN - MUCHMUSIC: MMVA11

CTV (5 Awards)

WORLD SILVER
STUNT PROMOTION OVERALL USING INTEGRATED MEDIA SILVER - CTV - PAN AM

WORLD BRONZE
LOGO - CTV: BELIEVE 2012

NORTH AMERICAN GOLD
LOGO - CTV: CTV TWO

NORTH AMERICAN GOLD
SPECIAL PROJECT AWARD - NO MORE BULLIES PSA

NORTH AMERICAN BRONZE
STUNT PROMOTION OVERALL USING INTEGRATED MEDIA - CTV - PAN AM

TSN (4 Awards)

NORTH AMERICAN BRONZE
ART DIRECTION & DESIGN: SPECIAL EVENTS PROMO - SPORTS - TSN: NHL DRAFT 2011

NORTH AMERICAN BRONZE
SPORTS - OPEN/TITLES - TSN: FIGURE SKATING

NORTH AMERICAN BRONZE
SPORTS - BUMPER - TSN: CABBIE AT THE GREY CUP

NORTH AMERICAN BRONZE
CONSUMER PUBLICATION ADVERTISING: IMAGE CAMPAIGN - TSN RADIO 990

MTV (3 Awards)

NORTH AMERICAN BRONZE
ADULT PROGRAMMING SPOT - MTV CANADA: 1G5G

NORTH AMERICAN BRONZE
STUNT PROMOTION - ON AIR ONLY - MTV CANADA: MTV LIVE IN 3D

NORTH AMERICAN BRONZE
ON - SCREEN SERVICES PROMOTION - MTV CANADA: MTV MOBILE

CP24 (3 Awards)

NORTH AMERICA GOLD
NEWS/INFORMATION PROGRAM SPOT - CP24 - BREAKFAST IS SERVED

NORTH AMERICA GOLD
DAYTIME PROGRAM SPOT - CP24 - BREAKFAST IS SERVED

NORTH AMERICA BRONZE
VOICE OVER - BEST MALE OR FEMALE - CP24 -WE WERE THERE

SPACE (2 Awards)

NORTH AMERICAN GOLD
THEATRICAL FILMS SHOWN ON TELEVISION PROMOTION - SPACE - BACK TO THE FUTURE TRILOGY

NORTH AMERICAN GOLD
DAYPART/BLOCK OF PROGRAMS SPOT - SPACE - HORROR SUNDAYS

Discovery (2 Awards)

NORTH AMERICAN GOLD
OTHER DESIGN APPLICATIONS - DISPLAY - DISCOVERY CHANNEL CANADA - RACE TRACK

NORTH AMERICAN BRONZE
NEWS - OPEN/TITLES - DISCOVERY CHANNEL CANADA - DAILY PLANET

The Comedy Network (1 Award)

NORTH AMERICAN GOLD
BEST MALE OR FEMALE VO - THE COMEDY NETWORK - STAND-UP SHOWDOWN

About Bell Media

Bell Media is Canada's premier multimedia company with leading assets in television, radio and digital. With passion and an unrelenting commitment to excellence, Bell Media entertains, informs and inspires Canadians. Bell Media owns 28 conventional stations, including CTV, Canada's #1 television network and lead broadcaster of the London 2012 Olympic Games, and owns and operates 30 specialty channels, including TSN, Canada's #1 specialty channel and RDS, Canada's #1 French-language specialty channel. Bell Media also owns 33 radio stations, dozens of websites including the Sympatico.ca portal, and Dome Productions Inc. Bell Media is owned by BCE Inc. (TSX, NYSE: BCE), Canada's largest communications company. For more on Bell Media, please visit www.bellmedia.ca.

Allie Page, Bell Media, 416.384.4596 or [email protected]
Jessica Charbonneau, Bell Media, 416.384.2018 or [email protected]