Bell Media Mix Introduces New Strategic Advertising Product "5on5" and Proves 5 Seconds CAN be Satisfying

– Bell Media Mix announces exclusive new product 5on5 offering clients five-second spots on five media platforms –

– Bell Media Mix announces first 5on5 partner – Maxus Canada with client Universal Pictures for the highly anticipated film Fifty Shades of Grey –

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TORONTO, Dec. 10, 2014 /CNW/ - Bell Media Mix announced today the launch of 5on5, a strategic advertising product available exclusively to Bell Media clients. 5on5 offers clients five-second spots across five platforms – an industry first. Also announced today is the first 5on5 partner – Maxus Canada with client Universal Pictures for the film Fifty Shades of Grey. Maxus has secured a media partnership featuring 5on5 with Bell Media Mix leading up to the highly anticipated box-office weekend of Fifty Shades of Grey premiering on Valentine's Day in 2015.

5on5 offers clients five-second spots on 1) CTV, 2) specialty television and 3) radio; as well as 4) five-second ad rotation on digital out-of-home, and 5) five-second digital video big boxes. 5on5 is a complementary product that allows clients to captivate an audience and build awareness in addition to their traditional brand sell.

For Fifty Shades of Grey, Bell Media Mix is working with Maxus to unleash a strategic awareness play building over seven days through opening weekend of the film.

"When we heard that Bell Media Mix was launching 5on5, we knew immediately it was the perfect fit for the Fifty Shades of Grey launch," said Tamara Shannon, Vice-President Media, Universal Pictures. "The ability to channel buzz and excitement for the film with these quick bursts of intrigue fits perfectly with our promotional strategy. We are thrilled to be the first partners on board with this innovative new product."

"Maxus immediately understood the role that 5on5 could play," said Debbie Drutz, Vice-President Bell Media Mix. "It's all about increasing last-minute awareness and choreographing the hype. And it's a perfect solution worthy of a title like Fifty Shades of Grey."

Traditional brand-sell tactics along with the additional investment of 5on5 will be the perfect mix to get movie-goers excited about the much anticipated film. 5on5 will tease the viewer for seven days leading up to opening weekend through quick bursts of seductive, romantic, and dramatic visuals. The five-second spots are designed to entice the target audience – giving people a glimpse of the visuals they had imagined when reading the book.

5on5 was designed by Bell Media Mix to capitalize on the media multiplier effect – building awareness through the use of creative synergies that are shared between media. The product drives incremental reach, since multiple media messages deliver more reach where light users of any one medium might be missed. 5on5 also allows clients to take advantage of short-term ad stimulus where multiple messages support impulse sales within short purchase windows.                          

As a single point of contact, Bell Media Mix enables clients to execute innovative and effective multimedia campaigns across Bell Media platforms and Bell properties. Bell Media Mix helps clients build the story behind the brand.

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Twitter: @BellMediaPR
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Universal Social Media Links:
Facebook: Universal Pictures Canada
Twitter: @UniPicturesCAN

Website:
UniversalPictures.ca

About Bell Media
With Passion and an unrelenting commitment to excellence, Bell Media creates content and builds brands that entertain, inform, engage and inspire audiences through the platforms of their choice. Bell Media is Canada's premier multimedia company with leading assets in television, radio, out-of-home advertising, and digital media Bell Media owns 30 local television stations led by CTV, Canada's #1 television network; 35 specialty channels including TSN and RDS, Canada's most watched specialty channels in English and French; and four pay TV services, including The Movie Network and Super Ècran. Bell Media is also Canada's largest radio broadcaster, with 106 licensed radio stations in 54 markets across Canada. Bell Media owns Astral Out-of-Home, one of Canada's most dynamic and innovative out-of-home advertising companies with a network of more than 9,500 advertising faces in Québec, Ontario, Alberta and British Columbia. Bell Media also operates more than 200 websites; delivers TV Everywhere with premium subscription on-demand streaming service CraveTV, as well as its innovative GO video streaming services including CTV GO, TMN GO, and TSN GO; holds an equity stake in digital startup Hubub; is partners in Cirque du Soleil Media, a joint venture with Cirque du Soleil; and owns Dom Productions Inc., a multi-platform production company. Bell Media is part of BCE Inc. (TSX, NYSE: BCE), Canada's largest communications company. For more on Bell Media, Please visit www.bellmedia.ca

SOURCE: Bell Media

Anika Malik, Bell Media Communications, 647.229.1209, [email protected]