Bell Media Officially Launches Mobile-First, Short-Form, Video App SnackableTV
– SnackableTV becomes the exclusive Canadian home for Kevin Hart's Laugh Out Loud comedy streaming service –
– SnackableTV orders its first original series, a short-form extension of CraveTV's wildly popular comedy LETTERKENNY –
To tweet this release: http://bmpr.ca/2E0IDYS
TORONTO, Feb. 5, 2018 /CNW/ - Bell Media officially launched today its new free-to-consumer, ad-supported short-form video content hub, SnackableTV. The mobile-first app, available for iOS and Android users, delivers premium and shareable entertainment targeted at viewers looking to consume snack-size pieces of content. The service also delivers a new environment for advertisers to connect with consumers utilizing innovative short-form spots.
In addition to offering exclusive short-form content spanning every genre from iconic brands like HBO, Comedy Central, Just For Laughs, ETALK, Gusto, and more, SnackableTV today announced it has ordered its first original series, a short-form extension of LETTERKENNY, Canada's award-winning series from CraveTV.
Bell Media also revealed today SnackableTV has become the exclusive Canadian home for the ground-breaking Laugh Out Loud comedy network, a partnership between superstar comedian Kevin Hart and Lionsgate. The streaming network recently launched in the U.S. and features a slate of original, scripted, and unscripted comedy series, plus stand-up specials, licensed programming, and live broadcasts.
SnackableTV launches as an ad-free platform for a limited window, with ads support scheduled to be introduced later this year. Launching initially without ads to drive sampling, SnackableTV features 45 series, 30 of which are exclusives, such as HBO's HIGH MAINTENANCE web series, from Comedy Central, HONEYMOON TOUR starring Natasha Leggero, Keegan-Michael Key and Jordan Peele's VANDAVEON AND MIKE, NOTHING TO REPORT starring Chris Jericho, and the Bell Media original sci-fi comedy series SPACE RIDERS: DIVISION EARTH.
"Today's launch of SnackableTV represents an innovative, all-Canadian solution that addresses an open space in today's user landscape, providing short-form premium content tailored for Canadian audiences and advertisers alike," said Randy Lennox, President, Bell Media. "As SnackableTV grows, so will its inventory of popular news, comedy, and entertainment offerings as we leverage some of the most sought-after entertainment brands, both in Canada and from around the world."
"We are excited to expand our reach into Canada through this partnership with new industry innovator SnackableTV," said Laugh Out Loud founder and driving force Kevin Hart. "We look forward to sharing our bold, diverse, unfiltered slate of programming with our fans in Canada."
For the complete press release please visit: http://bmpr.ca/2E0IDYS
SOURCE SnackableTV
For Snackable TV: Sara McLaren-Wiseman, 416.384.6104 or [email protected]; Scott Campbell, 416.384.4235 or [email protected]; For Laugh Out Loud: Laura Michael, [email protected]
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