Bell Mobility and Virgin Mobile now available at The Source
With 750 locations, The Source is Canada's largest retailer of wireless products
MONTRÉAL and BARRIE, ON,
"The Source is excited to move forward as Canada's largest wireless retailer, providing our customers from coast to coast with access to the latest mobile products and services from Bell Mobility and Virgin Mobile and the knowledgeable sales support and dedication of The Source team," said
The Source began offering Bell Mobility and Virgin Mobile products at selected stores this past weekend, and most locations will be fully equipped by the end of this month. To help ensure consumers have the best wireless buying experience, The Source has expanded its wireless service force, training and support programs, and put in place exclusive new store display fixtures offering hands-on access to the newest smartphones and virtual product tours on interactive flat-screen displays.
"Delivering state-of-the-art wireless products and network services to even more Canadians is a core part of Bell's strategy to accelerate wireless," said Wade Oosterman, President of Bell Mobility and Chief Brand Officer for Bell. "Wireless clients at The Source locations across
Launched by Bell in November, the new network is the largest wireless network in
"The Source's knowledgeable team, high-traffic locations in malls and on main streets and popularity with young shoppers makes the national chain a perfect distribution partner for Virgin Mobile," said
The Source was acquired by Bell in 2009, preserving its more than 3,000 Canadian jobs and retail locations across the country following the bankruptcy of the retailer's U.S. parent Circuit City Stores, Inc. Now operating independently as The Source and as La Source in Québec, the Barrie, ON-based retailer also offers Bell TV, Canada's High Definition television leader, and high-speed Bell Internet services.
About The Source
The Source is a leading Canadian consumer electronics retailer with more than 750 stores across the country, all of them offering a wide range of brand name communications, computing, television and audio products. More than 70% of Canadians live within five kilometres of stores operated or licensed by The Source, and more than 80 million technology-savvy consumers shop at The Source each year. Please visit www.thesource.ca for more.
About Bell
Headquartered in Montréal, Bell is Canada's largest communications company, providing consumers and business with solutions to all their communications needs, including Bell Mobility wireless, high-speed Bell Internet, Bell TV direct-to-home satellite television,
Bell is wholly owned by BCE Inc. (TSX, NYSE: BCE). For information on Bell's products and services, please visit www.bell.ca. For corporate information on BCE, please visit www.bce.ca.
About Virgin Mobile
The Virgin Mobile group of companies has attracted more than 12 million customers worldwide. As the No.1 mobile youth network, Virgin Mobile Canada's mission is to be Canada's most loved mobile company. Its simpler, better deals offer customers control, flexibility and choice to design mobile packages that truly works for them. J.D. Power and Associates 2009 Canadian Wireless Customer Satisfaction Study has awarded Virgin Mobile "Highest in Customer Satisfaction With Prepaid Wireless Service, Five Years in a Row" and it has ranked Virgin Mobile "Highest in Customer Satisfaction With Postpaid Wireless Service" . 91% of customers would also recommend Virgin Mobile to a friend.
Virgin Mobile phones are available at more than 4,000 locations with top-up cards available at more than 10,000 locations nationally. Virgin Mobile products can also be purchased online at www.virginmobile.ca or by calling 1-888-999-2321. Get personal with Virgin Mobile
For further information: For media inquiries: Julie Smithers, Bell Media Relations, (416) 528-9409, [email protected]; For investor inquiries: Thane Fotopoulos, BCE Investor Relations, (514) 870-4619, [email protected]
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