Bell Mobility scores touchdown with exclusive NFL partnership

Live NFL games, NFL Network, RedZone and more join fast-growing roster of exclusive Bell Mobile TV content

MONTREAL, Sept. 8 /CNW Telbec/ - Bell and the National Football League today announced an exclusive multi-year relationship to bring NFL regular season and post season live games, including the Super Bowl, NFL Network, RedZone and much more NFL content to Bell Mobility phones across Canada - starting with the first NFL regular season game tomorrow in New Orleans.

"Watching football just got better as Canadians can for the first time get in on all the NFL action right on their mobile phones. The NFL is hugely popular with Canadians and Bell is very excited to be the league's exclusive wireless telecommunications service sponsor in Canada," said Wade Oosterman, President of Bell Mobility and Chief Brand Officer for Bell. "The NFL is the latest addition to Bell's growing roster of exclusive Mobile TV sports content, including NHL hockey, and of course the 2010 Vancouver Winter Olympics, which really kicked off the surging popularity of Mobile TV earlier this year. And Bell Mobility delivers it all on the best network and the best mobile phones in Canada."

"We continue to see increased demand for our content in Canada and are pleased to partner with Bell Mobility to make NFL games available on mobile devices this season," said Hans Schroeder, the National Football League's Vice President of Media Strategy and Development. "Enhancing the mobile NFL content experience is a key part of our strategy to provide more content in more places for our fans."

Bell Mobility's exclusive NFL service features:

    
    - Live TV coverage of primetime games and post-season games including the
      Super Bowl and Pro Bowl
    - NFL Network, a channel owned and operated by the NFL providing 24/7
      coverage of the National Football League including live games, NFL
      Draft, news and much more
    - NFL RedZone, available Sundays from 12:30 pm to 7:30 pm eastern,
      providing coverage of Sunday afternoon regular season games, live game
      cut-ins and highlights
    - Highlights: The best game action of all games available immediately
      after the whistle
    

For the 2010 season, NFL video content is included with a Bell Mobile TV subscription for $8 a month as a stand-alone feature plus applicable data charges. For more information, please visit www.bell.ca/mobileNFL.

About Bell

Bell is Canada's largest communications company, providing consumers and business with solutions to all their communications needs, including Bell Mobility wireless, high-speed Bell Internet, Bell TV direct-to-home satellite television, Bell Home Phone local and long distance phone services, and IP-broadband and information and communications technology (ICT) services. Bell is proud to be a Premier National Partner and the Exclusive Telecommunications Partner to the Vancouver 2010 Olympic and Paralympic Winter Games.

Bell is wholly owned by BCE Inc. (TSX, NYSE: BCE). For information on Bell's products and services, please visit www.bell.ca. For corporate information on BCE, please visit www.bce.ca.

/NOTE TO PHOTO EDITORS: A photo accompanying this release is available at http://photos.newswire.ca. Images are free to accredited members of the media/

For further information: Julie Smithers, Bell Media Relations, [phone], [email protected]