Bell teams up with RDS and TSN to deliver live Stanley Cup Playoffs action to
Bell Mobility clients across Canada

MONTRÉAL, April 13 /CNW/ - Bell today announced an agreement to deliver RDS and TSN Stanley Cup(R) Playoffs game broadcasts to Bell Mobility smartphones and mobile phones. Bell's newest mobile TV partnership includes all TSN-produced playoff games, all RDS Montréal Canadiens playoff games and coverage of the Stanley Cup Final.

"Bell Mobility is in the forefront of mobile TV, and that's especially true in hockey. Our NHL(R) partnership, exclusive coverage of Canadian hockey at the 2010 Winter Games and now our access to the 2010 Stanley Cup Playoffs action means watching Canada's game just got better with Bell," said Wade Oosterman, President of Bell Mobility and Bell's Chief Brand Officer.

"TSN is committed to giving Canadian sports fans the best sports coverage possible, on their terms across all platforms," said Phil King, President of TSN. "Having our NHL on TSN content in Bell Mobility's live NHL service is a fantastic opportunity to reach a rapidly growing audience of mobile consumers."

The partnership announced today further expands Bell Mobility's NHL service offering - the most robust mobile sports service in North America - enabling clients to:

    
    -   Watch Stanley Cup Playoff games available live on TSN, RDS and CBC.
    -   Listen to live audio broadcasts of all games for all teams.
    -   Watch in-game video highlights, streamed video of classic games,
        "best of" clips, podcasts, special event coverage, interviews and
        expert Fantasy insight and analysis.
    -   Get real-time alerts with information on goals and game scores.
    -   Download official NHL ringtone and wallpaper downloads.
    

Bell Mobility's ability to deliver Stanley Cup Playoffs from RDS and TSN to wireless clients is part of a larger agreement that makes CTV and affiliate content, including full length shows from MuchMusic, MTV, MuchMoreMusic, CTV News Channel, The Comedy Network and Star!, available to Bell Mobility clients.

Available on compatible mobile phones and smartphones, Bell Mobility's NHL service is included in select Smart bundles or is available for $8 a month plus applicable data charges. Please visit Bell.ca/NHLmobile for details.

About Bell

Headquartered in Montréal, Bell is Canada's largest communications company, providing consumers and business with solutions to all their communications needs, including Bell Mobility wireless, high-speed Bell Internet, Bell TV direct-to-home satellite television, Bell Home Phone local and long distance phone services, and IP-broadband and information and communications technology (ICT) services. Bell is proud to be a Premier National Partner and the Exclusive Telecommunications Partner to the Vancouver 2010 Olympic and Paralympic Winter Games.

Bell is wholly owned by BCE Inc. (TSX, NYSE: BCE). For information on Bell's products and services, please visit www.bell.ca. For corporate information on BCE, please visit www.bce.ca.

TSN

TSN is Canada's Sports Leader and Canada's most-watched specialty network. Delivering more sports coverage in High Definition than any other network in Canada, TSN's comprehensive broadcast schedule features an exciting lineup of sports including NHL, IIHF, CFL, NFL, NBA, Blue Jays Baseball, Season of Champions Curling, Golf's Majors, F1, NASCAR Sprint Cup, Grand Slam Tennis and Championship Boxing events. TSN properties include TSN2, TSN MOBILE and the industry leading sports website TSN.ca. Official broadcaster of the Vancouver 2010 Olympic and Paralympic Winter Games and London 2012 Games of the Olympiad, TSN is a division of CTVglobemedia.

RDS

Le Réseau des Sports (RDS) is a French-language sports network that features a comprehensive world-class programming grid. Since its inception in 1989, RDS has built up an unparalleled broadcast schedule, acquiring such exclusive sports properties as all Montreal Canadiens and other NHL regular season games including the Stanley Cup Playoffs, CFL and NFL football, including both the Grey Cup and Super Bowl games, F1 and NASCAR racing, the World Series of Baseball, over 30 PGA Tour events including all four Major tournaments, the world's most prestigious tennis competitions as well as the IIHF World Junior Hockey Championship. RDS was the official broadcaster of the Vancouver 2010 Olympic Winter Games, and will reprise this role for the upcoming London 2012 Olympic Summer Games.

NHL, the NHL Shield and Stanley Cup are registered trademarks and NHL Mobile is a trademark of the National Hockey League. All Rights Reserved.

For further information: Julie Smithers, Bell Media Relations, [phone], [email protected]; Greg McIsaac, TSN, [phone], [email protected]