Bell TV first in Canada to offer satellite customers national video on demand
service

Bell TV On Demand offers Hollywood blockbusters in full 1080p HD, Dolby Digital Audio

MONTREAL, Sept. 16 /CNW Telbec/ - Bell today announced the launch of Bell TV On Demand, the first national on-demand video service available to Canadian satellite TV subscribers. Bell TV On Demand is also the first to offer satellite customers national on-demand access to select titles in crystal clear 1080p HD resolution, comparable to Blu-ray(TM).

"With today's launch of Bell TV On Demand, Bell TV customers can now enjoy access to an ever-changing library of top HD Hollywood blockbusters - many available the same day they show up at the local video store - anytime they want," said Kevin Crull, President of Bell Residential Services. "Bell TV is already Canada's premier satellite television service, offering more than 100 HD channels and the best PVR in the business. Today we've expanded our leadership by being the first to offer satellite subscribers a national HD on-demand service."

Bell TV On Demand allows customers with a Bell HD PVR (models 9241 or 9242) to browse top HD quality movies including blockbusters such as Repo Man, Robin Hood, Get Him to the Greek and Iron Man II (October) for immediate playback with full PVR control, including stop, pause, forward and rewind functions.

Movies cost $6.99 per title for up to 48-hour access, and are available instantly by remote control on channel 1000 or by calling 1-866-68 ORDER. New titles will be made available every week.

For more information, please visit Bell.ca/ondemand.

About Bell

Bell is Canada's largest communications company, providing consumers and business with solutions to all their communications needs, including Bell Mobility wireless, high-speed Bell Internet, Bell TV direct-to-home satellite television and Bell Fibe TV, Bell Home Phone local and long distance phone services, and IP-broadband and information and communications technology (ICT) services. Bell is proud to be a Premier National Partner and the Exclusive Telecommunications Partner to the Vancouver 2010 Olympic and Paralympic Winter Games.

Bell is wholly owned by BCE Inc. (TSX, NYSE: BCE). For information on Bell's products and services, please visit www.bell.ca. For corporate information on BCE, please visit www.bce.ca.

For further information: Jason Laszlo, Bell Media Relations, [phone], [email protected]