Bell: Your source for information on the 2010 Festival d'été de Québec

Thanks to its technology support, Bell is opening doors to the 2010 Summer Festival

QUÉBEC CITY, April 27 /CNW Telbec/ - Bell is pleased to announce that it will support the 43rd edition of the Québec City Summer Festival as the official presenter. Once again, Bell has put its technological expertise to work for the festival to create a new mobile site for smartphones, thus allowing for optimized and user-friendly way of searching for information. Furthermore, in collaboration with the Québec City Summer Festival, Bell is delighted to present the brand new Festival iPhone application, offering a tool box of information to festival-goers as well as a new experience of augmented reality.

The iPhone application mobile site will provide access to complete show schedules, information on the artists, music samples, festival news and much more. As for augmented reality, this will allow for navigation information to be displayed on top of real photos taken with the iPhone camera.

Through infofestival.com, the festival's official site, Internet users will be able to access Bell's multimedia zone, which provides additional information on the artists as well as artist videos, musical extracts, downloads and a sensational selection of photos.

"We are thrilled to be able to demonstrate our Web expertise with the help of Bell Web Solutions' creative genius, while contributing to the festival's success. Our team has worked to develop a mobile site to provide quick and practical access for smartphone users," states Christian Goulet, Assistant Vice-President, Public Sector, and Quebec Area Prime, Bell Business Markets. "Our technological expertise combined with our presence on the site makes us the best source for information during the entire festival," adds Mr. Goulet.

To provide relevant and up-to-date information regarding the festival's programming, Bell will set up its information kiosks in various strategic spots on the site. Greatly appreciated last year, these improved kiosks put technology to work for festival-goers, by offering them an abundance of information on the Québec City Summer Festival.

Equipped with Segways, Bell's mobile squad will be part of the festivities again this year, offering festival-goers the daily festival schedule, wall paper and other surprises on their smartphones, via Bluetooth technology.

About Bell

Headquartered in Montréal, Bell is Canada's largest communications company, providing consumers and business with solutions to all their communication needs, including Bell Mobility wireless, high-speed Bell Internet, Bell TV direct-to-home satellite television, Bell Home Phone local and long distance phone services, and IP-broadband and information and communications technology (ICT) services. Bell is proud to be a Premier National Partner and the Exclusive Telecommunications Partner to the Vancouver 2010 Olympic and Paralympic Winter Games.

Bell is wholly owned by BCE Inc. (TSX, NYSE: BCE). For information on Bell's products and services, please visit www.bell.ca; for corporate information on BCE, please visit www.bce.ca.

For further information: Marie-Eve Francoeur, Bell Media Relations, [phone], [email protected]