Ben & Jerry's Launches its Newest (and Chill-est) Treat

CHILL-aco Arrives 4/20

CHILL-aco Texting

Ben & Jerry’s Launches its Newest (and Chill-est) Treat, the CHILL-aco!

The CHILL-aco debuts in Scoop Shops 4/20, for a limited time

The CHILL-aco features a crunchy waffle cone taco surrounded by a soft waffle cone wrap with a layer of warm caramel between, filled with two scoops of ice cream and topped with a fudge drizzle and cookie crumbs to round out the deliciousness.

SOUTH BURLINGTON, Vt., April 18, 2017 /CNW/ -- Starting on April 20^th, Ben & Jerry's is taking ice cream snacking to a whole new level!  The company welcomes the CHILL-aco. For those who are seeking a unique way to take their ice cream eating to the next level, the CHILL-aco is the new hot menu item, even if it's frozen! The CHILL-aco features a crunchy waffle cone taco surrounded by a soft waffle cone wrap with a layer of warm caramel between, filled with two scoops of ice cream and topped with a fudge drizzle and cookie crumbs to round out the deliciousness. It really doesn't get more decadent than that!

Experience the interactive Multimedia News Release here: https://www.multivu.com/players/English/8026455-ben-and-jerrys-chill-aco/

"The crunch of the taco, the layer of caramel and the smoothness of the ice cream makes it the ultimate snacking experience," said Senior Brand Manager for Global Scoop Shops, Alison Gilbert. "Fans absolutely loved the BRRR-ito, so this year, we turned it up to eleven! It's all about the ice cream AND the eating experience." If it sounds indulgent, it's because it is!

So don't let your chance slip past. Get to your local scoop shop ASAP as this sweet treat will be available for a limited time only starting on 4/20. The CHILL-aco will be available in participating Scoop Shops in the US, Canada, Brazil, Australia, New Zealand and Singapore. For more info about the CHILL-aco, visit http://www.benjerry.com/chillaco or http://www.benandjerrys.ca/chillaco.

About Ben & Jerry's
As an aspiring social justice company, Ben & Jerry's believes in a greater calling than simply making a profit for selling its goods. The company produces a wide variety of super-premium ice cream, yogurt and sorbet using high-quality ingredients. Ben & Jerry's incorporates its vision of Linked Prosperity into its business practices in a number of ways including a focus on values-led sourcing. In 2015 the company completed its transition to using entirely non-GMO (genetically modified organisms) ingredients by source as well as to fully source Fairtrade-certified ingredients wherever possible, which benefits farmers in developing countries. Ben and Jerry's products are distributed in 35 countries in supermarkets, grocery stores, convenience stores, franchise Ben & Jerry's Scoop Shops, restaurants and other venues. Ben & Jerry's, a Vermont corporation and wholly-owned subsidiary of Unilever, operates its business on a three-part Mission Statement emphasizing product quality, economic reward and a commitment to the community. Ben & Jerry's became a certified B Corp (Benefit Corporation) in 2012. The Ben & Jerry's Foundation's employee-led grant programs totaled $2.5MM in 2016 to support economic and social justice, environmental restoration, and peace through understanding. For the inside scoop on Ben & Jerry's visit www.benjerry.com.

SOURCE Ben & Jerry’s Homemade Inc.

Lindsay Bumps, PR Media Maven - Ben & Jerry's, [email protected], 802-356-7508