Best Buy Canada Launches New Integrated Online Pressroom

Leading Edge News Centre Officially Media tested and approved by popular journalist Marc Saltzman (sync.com) and editor John Bucher (BCBusiness Magazine)

Announcement Highlights:

• Online Pressroom offers new and improved navigation, video capabilities, image downloads, company history, access to Best Buy Canada's social media accounts, plus all news and updates from the Best Buy brands and operations.
• Media approved: Best Buy engaged tech experts Marc Saltzman and John Bucher to review and provide feedback from a media perspective on the navigation and functionality of the site.
• Preparing to launch the next 2.0 version in the New Year.

BURNABY, BC, Oct. 25 /CNW/ - Best Buy Canada launches a new and improved media Pressroom, offering a lot more than just contacts and current press releases. Created as a concentrated hub of relevant media information about the Best Buy brand, the new Pressroom boasts intuitive navigation, video capabilities, image downloads, company history and more.

http://www.bestbuy.ca/en-CA/Pressroom/PressRoomInfo.aspx

Best Buy Canada's Pressroom pulls together all elements of an efficient online news site, communicating the latest brand updates in one convenient location. For the launch of the 1.0 version, Best Buy engaged feedback from two prominent tech media influencers, Marc Saltzman, the tech writer and blogger, and John Bucher, digital editor of BCBusiness. The goal? To get journalists' perspectives on the ease and use of the site. Saltzman and Bucher tested and reviewed the Best Buy Canada online Pressroom and delivered their feedback, which was used in the creation of the site to ensure the best possible media experience.

"Best Buy Canada's Pressroom offers efficient and easy-to-use navigation for Canadian media. The clean layout makes it easy to get the information I need," says John Bucher.

"The new Pressroom goes beyond providing just the basic elements that journalists need. I love the timeline showing key milestones in Best Buy's history, the easy access to Best Buy's social media accounts and the image download capability," comments Marc Saltzman.

Best Buy Canada plans to launch the 2.0 version of the Pressroom in the New Year.

About Best Buy Canada
Best Buy stores in Canada are a division of Burnaby, BC-based Best Buy Canada Ltd., a wholly owned subsidiary of Best Buy Co., Inc. (NYSE:BBY). Best Buy is Canada's fastest-growing retailer and e-tailer (www.BestBuy.ca) of consumer electronics, computers and entertainment products and also operates the Geek Squad (www.GeekSquad.ca), a technology service provider specializing in computer support, home theatre installation and car electronics installation. There are more than 70 stores in British Columbia, Alberta, Saskatchewan, Manitoba, Ontario, Quebec and Nova Scotia.

Best Buy offers consumers a unique shopping experience with the latest technology and entertainment products, at the right price, with a no-pressure (non-commissioned) sales environment. The Company is committed to kids and its local communities and has a comprehensive community relations program described at www.BestBuy.ca/community.

For more information about Best Buy, including store locations, visit www.BestBuy.ca

For further information:

Danielle Jang
Best Buy Canada
604-412-1880
[email protected]