Best Buy launches Sony XBR 4K Ultra High Definition LED TVs

A revolution in resolution is available at Best Buy and bestbuy.ca today

Announcement Highlights:

• Sony XBR 4K UHD LED TVs are now available at Best Buy and bestbuy.ca
• Available in 55 and 65 inch screen sizes; prices starting at $5,499 and $7,699
• Purchase the Smart TV Smart Choice install bundle for $99 and choose from three Geek Squad install offers to seamlessly set up your new Sony 4K UHD TV
• Best Buy offers more ways to shop for your Sony 4K UHD TV: Purchase in-store, online, reserve and pick up in store or arrange delivery to your home

BURNABY, BC, May 16, 2013 /CNW/ - The latest in Ultra High Definition television resolution, the Sony XBR 4K Ultra HDTV, is now available at Best Buy and bestbuy.ca. With four times more detail than full HD 1080p technology, TRILUMINOUS colour display, 4K X-Reality Pro to enhance low-res images and much more, the Sony XBR 4K offers the ultimate and most advanced television viewing experience.

Sony was the first and only electronics manufacturer in Canada to offer 4K Ultra High Definition TV on the market with the 84" X900A and is now offering the 55 and 65-inch screen size options to Canadian consumers.

To make sure you get the best experience possible from your new Sony 4K UHD TV, Best Buy is offering the Smart TV Smart Choice install bundle. For $99, choose from three Geek Squad install services to have your TV set up properly and let the incredible viewing experience begin.

Key Features of Sony 4K UHD TV

• Images become lifelike with a resolution of four-times that of Full HD TV (3840 x 2160) delivers lifelike images
• All content is viewed at the highest resolution possible with enhanced images reaching near 4K with Sony's proprietary two-chip 4K X-Reality PRO picture engine
• This enables comfortable viewing from ½ the distance of a current HDTV!
• All colours, including difficult blues, greens and reds, are delivered naturally and accurately through TRILUMINOS™ Display
• TRILUMINOS™  enables more colours than a conventional LED LCD TV.
• An immersive picture draws in viewers with blacker blacks and excellent contrast produced with dynamic edge-lit, LED backlighting
• Amazing sound from the integrated 65 Watt, front-facing, magnetic fluid speaker system complements the stunning picture
• A cinematic experience is brought to life through Full HD 3D and passive glasses
• Entertainment choices are endless with WiFi™ connectivity, including access to the full Sony Entertainment Network suite of services

Best Buy Canada is the consumer electronics destination with the lowest prices across the country. If a competitor online or in-store has an item selling for less, Best Buy will beat it by 10 per cent of the difference, for up to 30 days. We also offer more ways to shop in-store and online. Reserve your item online and it will be ready for in-store pickup in 20 minutes at the store nearest you. We offer free home delivery service on all items over $20 and hassle-free returns on all items whether purchased in store or online.

Image with caption: "Sony 65" 4K Ultra HD Smart 3D LED TV from Best Buy (CNW Group/Best Buy Canada)". Image available at: http://photos.newswire.ca/images/download/20130516_C7610_PHOTO_EN_26806.jpg

SOURCE: Best Buy Canada

Danielle Jang
Communications Manager
Best Buy Canada
604-562-5631
[email protected]