Best Western® Hotels & Resorts Goes "Behind the Brands" with a Closer Look at Best Western Premier®

PHOENIX, March 26, 2018 /CNW/ -- On the heels of Best Western's launch of "Today's Best Western" campaign and its "Behind the Brands" series, the company is inviting travelers to explore what it means to live the Premier Life®. Best Western Premier is one of Best Western Hotels & Resorts' most exclusive offerings, which brings a notably refined and elegant travel experience to today's discerning travelers. With 120 locations across the globe and 50 more in the pipeline, the upscale brand is designed for business and leisure travelers seeking first-rate amenities, superior accommodations and exceptional service.

"The objective of our new 'Behind the Brands' series is to provide travelers with an inside look at our 11 brands – each of which feature a distinctive personality and provide the consistent service and quality Best Western Hotels & Resorts is known for," said Ron Pohl, Senior Vice President and Chief Operations Officer. "Best Western Premier is an excellent lodging option for travelers, as well as for developers competing in the upscale market.  The brand truly exemplifies what today's Best Western has to offer."

Best Western Premier was introduced in North America in 2011 as part of the company's descriptor program after 8 years of success in Europe and Asia. Continuing its evolution, Best Western Hotels & Resorts launched a brand refresh in 2015 – debuting new logos for each of its brands, including Best Western Premier. The new Best Western Premier logo uses a classic yet contemporary font, along with unique design elements to exude elegance and style. Its monogram brings an iconic expression with a multi-dimensional elliptical shape, customized lettering and a tapered line that ties it back to the Best Western master brand.

Best Western Premier hotels are setting a higher standard today with stylish designs, attention to detail and personalized service. Today's Best Western Premier hotels offer:

• Modern and unique exterior designs and robust in-room amenities
• Award-winning "Build Your Own Breakfast" with hot, healthy, customizable options available at most locations
• Luxurious Apothia® bath products, the choice for fashionable trendsetters for 25 years
• Onsite dining, cocktail bars and fitness centers
• Convenient business centers, boardrooms, gathering spaces and sundry shops

Staying at a Best Western Premier is now even more rewarding this spring with Best Western Rewards®, the company's award-winning loyalty program. Members can Go.Get.Rewarded® with a $10 Best Western Travel Card® for every completed stay now through April 29, 2018.

For more information on Best Western Hotels & Resorts, please visit BestWestern.com.   

About Best Western® Hotels & Resorts:
Best Western Hotels & Resorts headquartered in Phoenix, Arizona, is a privately held hotel brand with a global network of 4,200* hotels in more than 100* countries and territories worldwide. Best Western offers 11 hotel brands to suit the needs of developers and guests in every market: Best Western®, Best Western Plus®, Best Western Premier®, Vīb®, GLō®, Executive Residency by Best Western®, BW Premier Collection®, and BW Signature Collection^SM  by Best Western; as well as its recently launched franchise offerings: SureStay® Hotel by Best Western, SureStay Plus® Hotel by Best Western and SureStay Collection® by Best Western. Now celebrating more than 70 years of hospitality, Best Western provides its hoteliers with global operational, sales and marketing support, and award-winning online and mobile booking capabilities. Best Western continues to set industry records regarding awards and accolades, including 64 percent of the brand's North American hotels earning a TripAdvisor® Certificate of Excellence award in 2017, Business Travel News® ranking Best Western Plus and Best Western number one in upper-mid-price and mid-price hotel brands, and Best Western receiving seven consecutive Dynatrace® Best of the Web awards for its leading hotel website. Best Western has also won nine consecutive AAA®/CAA® Lodging Partner of the Year awards, recognizing the brand's commitment to providing exceptional service and great value to AAA/CAA's nearly 58 million members in the U.S. and Canada. Best Western-branded hotels were top ranked in J.D. Power's 2017 North America Hotel Guest Satisfaction Index Study – ranking first in breakfast (food and beverage category) for midscale; and second in overall guest satisfaction. Over 32 million travelers are members of the brand's award-winning loyalty program Best Western Rewards®, one of the few programs in which members earn points that never expire and can be redeemed at any Best Western hotel worldwide. Best Western's partnerships with AAA/CAA and Harley-Davidson® provide travelers with exciting ways to interact with the brand. Through its partnership with Google® Street View, Best Western is the first major company of its size and scale to launch a virtual reality experience for customers, setting a new industry standard and reinventing how guests view hotels.

* All Best Western and SureStay-branded hotels are independently owned and operated.

* Numbers are approximate, may fluctuate, and include hotels currently in the development pipeline.

SOURCE Best Western Hotels & Resorts

Kelly Dalton, Director, Communications, 602.957.5752, [email protected] or Samantha Jacobs or Jennifer Rosa, Hemsworth Communications, 954.716.7614, [email protected]