bicom launches innovative program guaranteeing results for small and medium-sized enterprises Français
MONTRÉAL, Jan. 18, 2021 /CNW Telbec/ - A Canadian leader in marketing communications, bicom is unveiling a new brand promise. After nearly fifteen years mastering the consumer and lifestyle verticals, bicom will be offering their clients a results guarantee as of February 2021. Recognizing the reality of small and medium-sized enterprises' (SME) investment in public relations and the added value communications represent in their recovery and growth in the midst of the COVID-19 pandemic, bicom will formally commit to achieving objectives, with key performance indicators (KPIs) and timelines jointly determined with each new client.
In a space where agility is a pre-requisite to play, the new brand promise embraces the bicom founders' entrepreneurial spirit. Marie-Noëlle Hamelin and Vicky Boudreau have always honoured results however necessary, either extending a project, pivoting mid-strategy, or amplifying an offer through other avenues like digital, influencer marketing or traditional public relations. bicom's new business offering minimizes client risk, protects investments and, depending on campaign results, can mean revisions to a final invoice.
"Making Canadian SMEs shine and contributing to our clients' success – whatever success means to them – is at the heart of our business model. We've always strived to fulfill our client's objectives and KPIs. Today, we're formalizing this commitment through measurable objectives grid that guarantees clients the return on their investment," explains Vicky Boudreau, bicom's CEO and Founding Partner.
The agency – with teams in Montréal and Toronto and strong relationships forged with national key opinion leaders – is driven to offer flexible solutions to brand partners looking for impactful public relations support.
About bicom
Guided by an entrepreneurial spirit, bicom has served national clients from their Montréal and Toronto offices over the last decade. The team of results-driven professionals offer complete communication services including media relations, influencer marketing, event planning and production, content creation and social media management. bicom helps brands achieve business objectives by exploring uncharted paths and offering solutions to make it happen.
SOURCE Communications Bicom Inc
Hanna Amram, bicom, Telephone: +1 514-430-9718 or e-mail: [email protected]
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