Big Brother Canada Showcases Big Brand Sponsorship Integrations in Dynamic New Season

The Brick, OxiClean HD™ Laundry Detergent, and shomi™ All Return with
In-Show and Digital Integrations for Season 4 of Big Brother Canada

#BBCAN4 Premieres Wednesday, March 2 at 9 pm ET/PT on Global

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TORONTO, Feb. 19, 2016 /CNW/ - Big Brother Canada, the country's most epic 24/7 house party, returns for a brand new season of competition, strategy, and manipulation on Wednesday, March 2 at 9 pm ET/PT on Global, with a wide array of sponsorship integrations from Canada's most popular brands. Principal sponsor The Brick returns to the highly anticipated fourth season to outfit the Big Brother Canada house in style, as well as premium brand partners OxiClean HD™ Laundry Detergent,dirt's worst enemy, and shomi™, Canada's premier streaming service.

"There is no better opportunity for brands than Big Brother Canada," saidBarb McKergow, Head of Marketing Ventures, Shaw Media. "With non-stop action on multiple platforms, this series delivers a wide audience and unparalleled experience that our brand partners have come to expect from this dynamic format."

See below for full details on each brand partnership:

The Brick
Making this the most luxurious Big Brother Canada house yet, The Brick once again provides full furnishings for the houseguests' swanky new pad. Fans can check out this season's new digs by heading to ETCanada.com the morning of February 29 for a first-look at the newest Big Brother Canada house! This season, not only will the grand prize winner receive a $25,000 gift card to The Brick, but the exclusive furniture provider will also award four lucky viewers with the Big Brother Canada Ultimate Fan Experience. Those fortunate four plus their guests each receive a weekend in Toronto, tickets to the season finale, and 24 hours to live in the Big Brother Canada house where they will eat slop, and play in a custom challenge while living like a #BBCAN4 houseguest. Each winner will receive a video that documents the once-in-a-lifetime experience. The Brick will also be sponsoring the very first Big Brother Canada Meme Maker where fans will have the chance to Meme funny moments throughout the season on BigBrotherCanada.ca.

"The Brick is excited to return as the official furniture provider of Big Brother Canada for a fourth season. The partnership really gives us an opportunity to showcase our product in a fun way to audiences we might not otherwise reach. I think fans are really going to be excited about The Brick's 'Flip the HOH Look' contest this year!" said Sheldon Pietrzykowski, Sr. Director of Advertising & Digital, The Brick. "The integration between in-show and online ensures fans can really leave their mark on the game in a way they haven't yet had the chance to do."

OxiClean HD™ Laundry Detergent
Returning for a second year as Big Brother Canada's official laundry detergent provider, OxiClean HD™ Laundry Detergent keeps the houseguests fresh and clean, which can be just as important as winning the Power of Veto! While the #BBCAN4 players tackle tricky challenges, OxiClean HD™ Laundry Detergent will tackle tough dried-on stains keeping the houseguests' radiant whites and vibrant colours looking top-notch throughout the entire game. The Big Brother Canada Season 4 winner will also receive an OxiClean HD™ Laundry Detergent prize pack valued at $10,000 that includes $500 of fabric care products and a $9,500 wardrobe makeover.

"With the upcoming season of tough challenges, messy tasks, and stain ridden clothes, our OxiClean™ HD Laundry Detergent partnership with Big Brother Canada Season 4 is the perfect match," said Rena Nickerson, Director of Marketing, Church & Dwight Canada Corp. "We are excited to engage with Big Brother Canada fans and the houseguests, as they conquer their dirty laundry with OxiClean™ HD Laundry Detergent."

shomi™
shomi™, Canada's premier streaming service, is back and ready for the new season of Big Brother Canada with in-show and digital integrations. Content is king in the #BBCAN4 house as the Head of Household once again is able to watch one show or movie on shomi every week. Additionally, fans can peek inside the Head of Household's virtual PVR as each week's HOH share their favourite shomi picks on BigBrotherCanada.ca. With shomi's extensive selection of TV shows and movies, the only problem is what to watch first!

"Big Brother Canada is just like shomi – fun, quirky, and 100% Canadian - which is why our sponsorship is a natural fit," said Rita Ferarri, Senior Director, Head of Marketing and Communications, shomi. "Last year's integration was a huge success. Who can forget the purple unitards and popcorn hats? I can't wait for viewers to see what we have in store for the contestants this season."

The upcoming season of Big Brother Canada is full of surprises and challenges. Due to the dynamic nature of the live show, sponsorship opportunities continue to be available.

Following a coast-to-coast casting call, a new group of houseguests are moving into an overhauled Big Brother Canada house outfitted wall-to-wall with cameras and microphones capturing their every move. The houseguests compete for a grand prize of $100,000, a $25,000 gift card from The Brick, and an OxiClean^TM prize pack valued at $10,000 that includes $500 of fabric care products and a $9,500 wardrobe makeover. The upcoming season of the fan favourite series continues to offer unparalleled digital extensions that augment the social dynamics and real-time momentum of the 24/7 television production. Big Brother Canada extends from series to site at BigBrotherCanada.ca with exclusive content, full episodes, 24-hour live streams, and a host of surprises and opportunities that allow fans to directly impact the show.

Big Brother Canada premieres on Global, Wednesday, March 2 at 9 pm ET/PT and airs Wednesdays at 9 pm ET/PT (Head of Household episode), Thursdays at 8 pm ET/PT (Eviction episode), and Sundays at 7 pm ET/PT (Power of Veto episode). Viewers who miss the premiere can catch up on Big Brother Canada for free following the broadcast the next day on BigBrotherCanada.ca and Global Go. Also returning is the Big Brother Canada Side Show, which premieres Friday, March 4 at 10 pm ET on Slice and Saturday, March 5 at 8 pm ET on Global, as well as Big Brother Canada After Dark which airs seven days a week beginning Friday, March 4 at 3 am ET on Slice. And if that's not enough, fans can also watch all of the in-between action on the live feeds from the Big Brother Canada house on BigBrotherCanada.ca.

SOCIAL MEDIA LINKS:
Twitter: @BigBrotherCA | @Global_TV | #BBCAN4
Instagram: @BigBrotherCA | #BBCAN4
Facebook: www.Facebook.com/BigBrotherCA | www.Facebook.com/GlobalTV

Global Television is a Shaw Media Network.

About Shaw Communications
Shaw Communications Inc. is a diversified communications and media company. Shaw serves 3.2 million consumers and businesses through a reliable and extensive fibre network. Shaw provides consumers with broadband Internet, WiFi, Digital Phone and Video services. Shaw Business provides businesses with Internet, data, WiFi, telephony, Video and fleet tracking services, and ViaWest provides collocation, cloud and managed services. Shaw Media provides Canadians with engaging programming content through one of Canada's largest conventional television networks, Global Television, and 19 specialty networks, including HGTV Canada, Food Network Canada, HISTORY® and Showcase. Shaw is traded on the Toronto and New York stock exchanges and is included in the S&P/TSX 60 Index (Symbol: TSX - SJR.B, NYSE - SJR). For more information about Shaw, please visit www.shaw.ca.

SOURCE Shaw Media

For media inquiries, please contact: Amy Doary, Publicist, Big Brother Canada, 416.710.6079, [email protected] / [email protected]; Ashley Applebaum, Publicity Manager, Global Television, Shaw Media, 416.934.8481, [email protected]