− BIXI's advertising signage connects with dynamic, urban audiences in key Montréal boroughs −
MONTRÉAL, April 21, 2015 /CNW Telbec/ - Astral Out of Home, a division of Bell Media, is proud to have been selected by BIXI to manage the advertising faces on its bike-sharing system's stations for the next five years. A partner of BIXI since its launch, Astral Out of Home will now manage a greater number of advertising faces across the network, which has increased from 240 to 420.
"Astral Out of Home is thrilled to pursue its business partnership with BIXI and contribute to the sustainability of this important service for Montrealers," said Luc Beaulieu, Vice-President, Real Estate Québec and Street Furniture, Astral Out of Home. "By doubling BIXI's advertising faces, on top of approximately 710 column faces, 40 digital column faces, and 72 MegaColumn faces, we are proud to provide advertisers with an unparalleled out-of-home advertising offering in several Montréal boroughs."
"BIXI-Montréal is happy to entrust the management of its advertising faces to Astral Out of Home, a partner that plays a key role in our service's success," said Marie Élaine Farley, Chairman of the Board, BIXI-Montréal. "We are very pleased to maintain this partnership, in order to consistently meet the various needs, habits, and lifestyles of our clientele, who each year choose an active mode of transportation accessible to everyone."
BIXI's advertising units, 75% or which are located downtown and across the city's key boroughs, connect with a clientele partly comprised of Millennials, a highly sought-after demographic among advertisers. Thanks to their street-level location and harmonious integration within the city's landscape, BIXI's advertising units enable a connection not only with the service's users, but also pedestrians and drivers. This ensures advertisers benefit from having a significant presence in high-traffic areas, as well as invaluable exposure to consumers.
As an eco-friendly transportation option that blends well with Montréal's dynamic and lively character, BIXI posts an average of 500,000 trips per month, with a presence in 11 of the city's boroughs.
About Astral Out of Home
Astral Out of Home, a division of Bell Media, is one of Canada's leading out-of-home advertising companies, with more than 9,500 strategically placed advertising faces in key markets in Québec, Ontario, Alberta, and British Columbia. Driving innovation in one of the most dynamic media in the country, Astral Out of Home is committed to remaining at the forefront of the latest technology trends, offering advertisers the opportunity to deliver powerful messages that engage and connect with consumers. For more information, visit bellmedia.ca.
About BIXI-Montréal
BIXI-Montréal is a non-profit organization founded by the City of Montréal to manage the city's bike sharing system. This network features 5,200 bicycles and 460 stations across Montréal, Longueuil and Westmount.
SOURCE Bixi Montréal
Olivier Racette, Bell Media, 514.939.5001, ext. 3193, or [email protected]; Bérangère Thériault, BIXI-Montréal, 514.999.6493, or [email protected]
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