BMO Reinforces Commitment to Asian Community with Lunar New Year Celebrations

TORONTO , Feb. 10 /CNW/ - BMO Bank of Montreal is ringing in the Lunar New Year with a new offer to celebrate the Year of the Tiger. In support of Canada's growing Asian community, a total of forty-eight participating BMO branches in the Greater Toronto and Greater Vancouver areas will give customers the opportunity to receive a complimentary family portrait plus a chance to win a Golden Tiger .

"We're thrilled to be celebrating the Year of the Tiger - a time of undying courage and bravery, with friends and customers," said Adrian Cheung , Director, Multicultural Markets, Greater Toronto Area, BMO Bank of Montreal . "This campaign is another way to show our commitment and support for the Asian community and is an exciting way to reward our customers."

Be one of the first 18 new customers to visit any participating branch and you will receive a complimentary professional family portrait taken at a designated studio. To qualify, with a minimum deposit of $1,000 , customers can either open a new Primary Chequing Account or a new Premium Rate Savings (PRS) Account. Plus, all customers who open the above accounts can enter a lucky draw contest for a chance to win a 24-karat gold-plated Tiger statue. This promotion runs from February 12 to February 26, 2010 during the Lunar New Year Festival.

For a complete list of participating branches and full details, please visit www.bmo.com/cny or call 1-800-665-8800.

    
    BMO's Support for New Canadians and Multicultural Communities

    -   As Canada's first bank, BMO has a long and proud history of serving
        the financial needs of multicultural communities
    -   To support New Canadian customers, BMO introduced a Welcome to Canada
        Banking package that provides a wide range of financial products and
        services to meet the unique needs of customers.
    -   BMO regularly supports multicultural community events including its
        recent sponsorship of Dragon Ball in Toronto and TaiwanFest in
        Vancouver
    -   BMO's workforce mirrors the diversity of the Canadian mosaic and
        where ever possible we try to provide services in the language of our
        customers' choice. For example our staff at our main branch in
        Vancouver speaks over 16 different languages.
    -   We have Chinese, Korean and Punjabi glossaries on our website and our
        customer communication material is available in multiple languages.
    

BMO is the only Canadian bank with branches in Beijing , Shanghai , Guangzhou and Hong Kong and has spent more than 25 years assisting new immigrants with advisory services.

For further information: For media inquiries, contact: Martha McInnis, Toronto, [email protected], [phone], Internet: www.bmo.com