BOLDFACE Group Enters Australia and New Zealand Markets with Mecca Maxima and KIT

SANTA MONICA, Calif., July 29, 2013 /CNW/ - BOLDFACE Group, Inc. (BLBK), a celebrity beauty licensing company (the "Company") focused on top tier entertainment and designer brands for opportunities in the beauty, home and fragrance market, announced today that it has secured a contract with Australian distributor Cosmetics Cubed led by beauty industry visionary Jo Horgan will be launching the Company's Kardashian Beauty brand into Mecca Maxima ad KIT Stores in Australia and New Zealand. "Cosmetics Cubed is expertly positioned to showcase and support the Kardashian Beauty brand, since they bring a wealth of experience and integrity to both brick and mortar and online beauty merchandising in Australia. They are known for superlative customer service and we are delighted to have them as a partner." said Nicole Ostoya, the CEO of the Company.

(Logo: http://photos.prnewswire.com/prnh/20130715/LA46982LOGO)

With Australian fans eagerly waiting for a venue to purchase the Kardashian Beauty brand, sales projections are optimistic.

Cosmetics Cubed is the exclusive Australian distributor for a number of other prestigious brands, including NARS, Estee Lauder, Clinique, Smashbox, Lancome, Murad, Dermalogica, Perricone, Stila, Bobbi Brown, Philosophy, Clarins and many others.

Kardashian Beauty will be available at the 38 Cosmetics Cubed venues with future distribution underway.

About BOLDFACE

BOLDFACE is a Santa Monica, California based celebrity beauty licensing company founded by beauty industry veterans. BOLDFACE sells cosmetics and beauty products under the "Kardashian Beauty" brand, and will sell fragrance products by Mario Lopez and beauty and personal care products by UGLYDOLL. Please visit www.boldfacegroup.com for further information.

Safe Harbor Statement

Any statements contained in this press release that do not describe historical facts may constitute forward-looking statements as that term is defined in the Private Securities Litigation Reform Act of 1995. Any forward-looking statements contained herein are based on current expectations, but are subject to a number of risks and uncertainties. The factors that could cause actual future results to differ materially from current expectations include, but are not limited to, risks and uncertainties relating to the availability of additional funding; and the Company's business, product development, marketing and distribution plans and strategies. These and other factors are identified and described in more detail in the Company's filings with the United States Securities and Exchange Commission, including, the Company's Current Reports on Form 8-K. The Company does not undertake to update these forward-looking statements.

Website: http://www.boldfacegroup.com

SOURCE: BOLDFACE Group, Inc.

Felicia Diaz, [email protected], or Investor Relations, Booke and Company, Inc., [email protected]

http://www.boldfacegroup.com

http://photos.prnewswire.com/prnh/20130715/LA46982LOGO