BOLDFACE Group, Inc. Announces Fragrance License With Mario Lopez

LOS ANGELES, July 19, 2012 /CNW/ - BOLDFACE Group, Inc., (OTCBB: BLBK) a Nevada corporation in the business of licensing top tier entertainment, celebrity and designer brands for opportunities in the beauty market ("BOLDFACE"), is pleased to announce that its operating subsidiary, BOLDFACE Licensing + Branding, has signed Mario Lopez in the category of fragrance. The license includes scented ancillary products such as deodorant, aftershave, shave cream, bath gel, body wash, body sprays, body lotions and body creams.

It is a clear progression to move into fragrance in the same channels of distribution as Mario's Rated M Underwear and Athletic Clothing, with cross marketing campaigns and fragrance sampling. An initial launch of Eau de Toilette Spray is planned with follow up in Shave Cream, After Shave Splash, and other ancillary products. Gift sets containing these items for Holiday are planned.

Mario Lopez occupies the remarkable position of being adored by females who want to be more than just a friend, and respected by males, who want to be his buddy. Mario's good looks put him solidly in the dreamboat category but his personal warmth and humor give him an approachable quality that is instantly likeable. Mario's direct contact with his audience through social medial and daily television appearances will translate to a large potential audience for fragrance sales due to these factors.

The Fragrance business for Latin males is one of the most vital and influential segments of the global market. The purchasing power is divided between males and females, which promises to perform extremely well for Mario Lopez, with a fan base of both men and women. The timing is ideal for Mario Lopez to represent the heartbeat of Latino males for fragrances, much the same as Antonio Banderas has done very successfully in the past. For a more youthful audience, it is time to pass the torch.

About BOLDFACE

BOLDFACE is a Santa Monica, California based celebrity beauty licensing company. Please visit www.boldfacegroup.com for further information.

Safe Harbor Statement

Any statements contained in this press release that do not describe historical facts may constitute forward-looking statements as that term is defined in the Private Securities Litigation Reform Act of 1995. Any forward-looking statements contained herein are based on current expectations, but are subject to a number of risks and uncertainties. The factors that could cause actual future results to differ materially from current expectations include, but are not limited to, risks and uncertainties relating to the availability of additional funding; and the Company's business, product development, marketing and distribution plans and strategies. These and other factors are identified and described in more detail in the Company's filings with the SEC, including, the Company's current reports on Form 8-K. The Company does not undertake to update these forward-looking statements.

SOURCE BOLDFACE Group, Inc.

Jodi Hassan of Alison Brod Public Relations, [phone], [email protected]

http://www.boldfacegroup.com