BOLDFACE Group, Inc. Announces "Khroma Beauty" Brand to Launch at Retail

LOS ANGELES, Aug. 24, 2012 /CNW/ - BOLDFACE Group, Inc. (OTCBB: BLBK), a Nevada corporation in the business of licensing, through its operating subsidiary, BOLDFACE licensing + branding, top tier entertainment, celebrity and designer brands for opportunities in the beauty market (the "Company"), announced that the retail launch of a limited edition Holiday Collection for its brand "Khroma Beauty by Kourtney, Kim and Khloe Kardashian" is anticipated to begin in late November, 2012. The focus of Khroma Beauty is giving customers the tools to attain flawless looks at home with high quality formulas at affordable prices.

The initial Holiday Collection will launch in Ulta Beauty, CVS, Sears, Kmart, HEB, Meijer, and other fine retailers. The line contains unique items pulled from the Kardashians' favorite beauty tools such as: a faux lash collection, a suite of problem-solving mascaras, holiday sets such as Kardazzle Compacts and Shebang Transformation Kit. Each product was designed with Kourtney's, Kim's and Khloe's direction, input and guidance, and every product formula has been tested and approved by all three girls.

On the heels of the initial limited edition Holiday Collection, Khroma Beauty is scheduled to make its official debut in January, 2013 at CVS, Ulta Beauty, Sears, K-Mart, Fred Meyer, Duane Reade, HEB, Meijer, Burlington, Harmon, and other stores nationally. An international launch is planned in early 2013.

About BOLDFACE Group, Inc.

BOLDFACE is a Santa Monica, California based celebrity beauty licensing company. Please visit www.boldfacegroup.com for further information.

Safe Harbor Statement

Any statements contained in this press release that do not describe historical facts may constitute forward-looking statements as that term is defined in the Private Securities Litigation Reform Act of 1995. Any forward-looking statements contained herein are based on current expectations, but are subject to a number of risks and uncertainties. The factors that could cause actual future results to differ materially from current expectations include, but are not limited to, risks and uncertainties relating to the availability of additional funding; and the Company's business, product development, marketing and distribution plans and strategies. These and other factors are identified and described in more detail in the Company's filings with the U.S. Securities and Exchange Commission, including the Company's Current Reports on Form 8-K. The Company does not undertake to update these forward-looking statements.

SOURCE: BOLDFACE Group, Inc.

Emmy Brooks, Alison Brod Public Relations, [phone], [email protected]

http://www.boldfacegroup.com