BOLDFACE Group, Inc. Announces Partnership with Venda to Launch a Digital Commerce Platform

SANTA MONICA, Calif., Feb. 13, 2013 /CNW/ - Boldface Group, Inc. (BLBK), a Santa Monica, California based celebrity beauty licensing company (the "Company") founded by beauty industry veterans focused on licensing top tier entertainment and designer brands for opportunities in the beauty, fragrance and home care markets, announced today its partnership with Venda to launch a digital commerce platform for the Kardashians' beauty brand, Khroma Beauty by Kourtney, Kim and Khloe.

Venda is the world's leading provider of on demand digital commerce for web, tablet, mobile, Facebook and Twitter, having the scalability to handle traffic surges without concerns for capacity.

Since 2001, Venda has delivered more commerce sites and transactions to world-leading retailers and brands than any other cloud commerce provider. Venda has evolved from a best-in-class e-commerce pioneer to a global provider of end-to-end multi-channel commerce solutions. In addition to the Kardashians brand, Venda customers include global brands such as Tesco, The Metropolitan Museum of Art, Superdrug, JVC, Urban Outfitters, Vince, Anthropologie and Jimmy Choo. Venda has offices in New York, London and Bangkok.

"Venda is delighted to be partnering with Boldface because the Kardashians' significant presence across social media provides an explosive opportunity to provide meaningful and exciting sales opportunities. Their fan base is the perfect demographic for digital commerce," said Jeffrey Max, CEO North America of Venda. "They want to purchase whenever and wherever they are and Venda is the platform that will allow them to deliver that customer experience."

The focus of Khroma Beauty is giving customers the tools to attain flawless looks at home with high quality formulas at affordable prices. The Company's e-commerce site developed with Venda will provide a seamless experience for fans and customers to experience the Company's products, tutorials and conduct secure transactions.

"We are pleased to partner with Venda," stated Nicole Ostoya, the Company's CEO. "We believe we will realize a superior ROI from Venda's commerce experience, expertise, flexibility and reliability."

About BOLDFACE

BOLDFACE is a Santa Monica, California based celebrity beauty licensing company founded by beauty industry veterans. Please visit www.boldfacegroup.com for further information.

Safe Harbor Statement

Any statements contained in this press release that do not describe historical facts may constitute forward-looking statements as that term is defined in the Private Securities Litigation Reform Act of 1995. Any forward-looking statements contained herein are based on current expectations, but are subject to a number of risks and uncertainties. The factors that could cause actual future results to differ materially from current expectations include, but are not limited to, risks and uncertainties relating to the availability of additional funding; and the Company's business, product development, marketing and distribution plans and strategies. These and other factors are identified and described in more detail in the Company's filings with the United States Securities and Exchange Commission, including the Company's Current Reports on Form 8-K. The Company does not undertake to update these forward-looking statements.

SOURCE: BOLDFACE Group, Inc.

Jodi Hassan of Alison Brod Public Relations, [phone], [email protected]

http://www.boldfacegroup.com