BOLDFACE Group, Inc. CEO and Founder Nicole Ostoya Appears on ABC Detroit Affiliate -- WXYZ-TV Channel 7

CEO Discusses Initial Brand, Khroma Beauty, Created by Kourtney, Kim and Khloe Kardashian

SANTA MONICA, Calif., July 17, 2012 /CNW/ - BOLDFACE Group, Inc. (OTCBB: BLBK), a Nevada corporation in the business of licensing top tier entertainment, celebrity and designer brands for opportunities in the beauty market ("BOLDFACE"), is pleased to announce that its CEO, Nicole Ostoya, appeared on ABC Detroit affiliate WXYZ-TV Channel 7 Action News, on Saturday, July 14th, 2012.

Ms. Ostoya discussed the Company's initial brand, "Khroma Beauty by Kourtney, Kim and Khloe," expected to launch in December 2012.

The interview with Ms. Ostoya can be seen at www.wxyz.com, "Seen on 7".

About BOLDFACE

BOLDFACE is a Santa Monica, California based celebrity beauty licensing company founded by Nicole Ostoya and Robin Coe-Hutshing, beauty industry veterans. Please visit www.boldfacegroup.com for further information.

Safe Harbor Statement

Any statements contained in this press release that do not describe historical facts may constitute forward-looking statements as that term is defined in the Private Securities Litigation Reform Act of 1995. Any forward-looking statements contained herein are based on current expectations, but are subject to a number of risks and uncertainties. The factors that could cause actual future results to differ materially from current expectations include, but are not limited to, risks and uncertainties relating to the availability of additional funding; and the Company's business, product development, marketing and distribution plans and strategies. These and other factors are identified and described in more detail in the Company's filings with the SEC, including, the Company's current reports on Form 8-K. The Company does not undertake to update these forward-looking statements.

SOURCE BOLDFACE Licensing + Branding

Jodi Hassan, Alison Brod Public Relations, [phone], [email protected]

http://www.boldfacegroup.com