BOLDFACE Group To Preview UGLYDOLL BATH AND BODY Brand At ECRM

SANTA MONICA, Calif., Jan. 22, 2014 /CNW/ - BOLDFACE Group, Inc. (OTCQB: BLBK), announced today that it will be previewing UGLYDOLL^®BATH AND BODY at the ECRM Trade Show in February 2014. Since 1994, ECRM has hosted marketing events around the world with participation from thousands of retailers.

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UGLYDOLL is a well-known artist created brand. What started as a drawing of a playful orange character known as Wage™ has turned into an "Uglyverse™" world of fun! In the "Uglyverse" ugly means unique and different and celebrating who you are inside and out is the new beautiful. Just as UGLYDOLL plush toys and accessories have no age barrier, having sold at retailers as diverse as Barney's New York, Museum shops and Toys R Us, this new character driven bath and body brand will to appeal to "boys" and "girls" of all ages. A digital and motion picture deal with Universal Pictures will further broaden the "Uglyverse".

"UGLYDOLL BATH AND BODY represents a unique position and voice. It will fill a white space in the market that is currently untapped. We are confident it will make a big impression with retailers and consumers, who are looking for quality products with a very refreshing attitude," says Ostoya, CEO of Boldface Group.

About BOLDFACE

BOLDFACE is a Santa Monica, California based celebrity beauty licensing and branding company founded by beauty industry veterans Nicole Ostoya and Robin Coe-Hutshing. BOLDFACE is the licensor of the Kardashian Beauty™ brand, MALO™ by Mario Lopez, and beauty and personal care products by UGLYDOLL™.

More info: www.boldfacegroup.com.

About UGLYDOLL

The UGLYDOLL brand was launched in 2002 by Pretty Ugly, LLC in New Jersey. The award-winning UGLYDOLL characters appear in a variety of toys, books, apparel, and other licensed products that are available in thousands of stores, worldwide.

More info: www.uglydolls.com.

Safe Harbor Statement

Any statements contained in this press release that do not describe historical facts may constitute forward-looking statements as that term if defined in the Private Securities Litigation Reform Act of 1995. Any forward-looking statements contained herein are based on current expectations, but are subject to a number of risks and uncertainties. The factors that could cause actual future results to differ materially from current expectations include, but are not limited to, risks and uncertainties relating to the availability of additional funding; and the Company's business, product development, marketing and distribution plans and strategies. These and other factors are identified and described in more detail in the Company's filings with the SEC, including, the Company's current reports on Form 8-K. The company does not undertake to update these forward-looking statements.

Contact: [email protected]

SOURCE: BOLDFACE Group, Inc.

http://www.boldfacegroup.com

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