BOLDFACE Partners with Global Beauty Secrets for European Distribution

SANTA MONICA, Calif., Sept. 18, 2012 /CNW/ - BOLDFACE Group, Inc. (OTCBB: BLBK), a Nevada corporation (the "Company"), announced a new partnership with Global Beauty Linx for distribution of the KHROMA BEAUTY brand in all EU territories.

Global Beauty Secrets, founded by Paul Hendriks and Nicole Arnoldussen, is based in The Netherlands. With close connections to pivotal retailers in the UK, Germany, France, Poland, Hungary and more, and a background in sophisticated logistics, their business acumen provides the on the ground support to bolster the success of KHROMA BEAUTY's European debut.

BOLDFACE is committed to licensing preeminent entertainment, celebrity and designer brands for opportunities in the beauty market, including cosmetics, hair preparations, fragrances, home fragrances, skin care, tools, and other beauty products.

BOLDFACE's initial brand, through a license agreement with entities controlled by Kourtney, Kim and Khloe Kardashian, "Khroma Beauty by Kourtney, Kim and Khloe" is expected to launch stateside in December 2012 with a holiday collection at ULTA Beauty, CVS and other stores, followed by a full brand roll out in January 2013. The European launch is expected in Spring, 2013.

The Kardashian sisters have a strong following in Europe, where their show is rebroadcast, and are immensely popular in international magazines. BOLDFACE and Global Beauty Secrets will announce KHROMA BEAUTY's European retail partners shortly.

About BOLDFACE

BOLDFACE is a Santa Monica, California based celebrity beauty licensing company founded by Nicole Ostoya and Robin Coe-Hutshing, beauty industry veterans. Please visit www.boldfacegroup.com for further information.

Safe Harbor Statement

Any statements contained in this press release that do not describe historical facts may constitute forward-looking statements as that term is defined in the Private Securities Litigation Reform Act of 1995. Any forward-looking statements contained herein are based on current expectations, but are subject to a number of risks and uncertainties. The factors that could cause actual future results to differ materially from current expectations include, but are not limited to, risks and uncertainties relating to the availability of additional funding; and the Company's business, product development, marketing and distribution plans and strategies. These and other factors are identified and described in more detail in the Company's filings with the SEC, including, the Company's current reports on Form 8-K. The Company does not undertake to update these forward-looking statements.

Website: http://www.boldfacegroup.com

SOURCE: BOLDFACE Group, Inc.

Emmy Brooks of Alison Brod Public Relations, [phone], [email protected]

http://www.boldfacegroup.com