Bombay Sapphire Gin & Tribeca Film Festival to Discover the Most Imaginative Filmmakers

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BOMBAY SAPPHIRE

Apr 27, 2012, 06:00 ET

'The Bombay Sapphire Imagination Series' Short Filmmakers Competition Announced at Tribeca Film Festival by Academy Award-Winning Screenwriter, Geoffrey Fletcher

NEW YORK, April 27, 2012 /CNW/ - Bombay Sapphire(R), the world's number one premium gin by value for a third consecutive year[1], in association with Tribeca Film Festival, is offering budding filmmakers the chance to make their own short film, using their imagination to interpret a short film script created by Academy Award(R) winner, Geoffrey Fletcher.

With imagination at the heart of both Bombay Sapphire and filmmaking, this competition* titled 'The Bombay Sapphire Imagination Series' aims to celebrate endless creativity and the brand's belief in the power of imagination. From the 26th of April, budding filmmakers can view the script at http://www.imaginationseries.com and can submit their interpretation of Geoffrey's script on the site from the 8th of May 2012. A global judging panel, including Geoffrey Fletcher and other industry leaders put together by the Tribeca Film Festival, will select five winners from a shortlist of entries who will then go on to produce and direct their own individual films to view at a star-studded international premiere early 2013.

Geoffrey Fletcher, Academy Award-Winning screenwriter, comments on his role within The Bombay Sapphire Imagination Series and the script he has written: "The power of imagination is endless, which is why I've developed a script that I feel can be interpreted in a kaleidoscope of ways. The short script I wrote for The Bombay Sapphire Imagination Series is stripped of details like character description and locations. It leaves room for filmmakers to interpret parts of the story as they wish. The characters can be human or otherwise. The locations can be of this earth or elsewhere. The types of filmmaking can be live action, animation, drawings or whatever form best expresses their concept.

"As a screenwriter, I feel extremely passionate about the breadth of imagination and where it can take us, which is why I agreed to work with Bombay Sapphire on this competition. Imagination really can take you anywhere so I eagerly anticipate this interpretive journey and where we'll end up."

"It's great to partner with a brand who embraces creativity and imagination the way Bombay Sapphire gin does. We expect the competition will inspire filmmakers and look forward to seeing where their imagination takes them," said Nancy Schafer, Executive Director of the Tribeca Film Festival.

With a heritage rooted in imagination, Bombay Sapphire has long supported the world of creativity, design and innovative ways of thinking. Bombay Sapphire Global Marketing Manager Joanna Botwood comments: "Imagination is at the heart of everything Bombay Sapphire does and aims to celebrate and harness imagination in all of its forms - in this case filmmaking.

"Imagination is intrinsic to filmmaking and therefore our aim is to give people the chance to explore their imagination - just as we infuse the 10 botanicals to give Bombay Sapphire its unique taste, we are infusing an Academy Award-Winning screenwriter's script with people's imagination to create unique short films to show that imagination can take you everywhere."

For more details on the competition, script and how to enter visit: http://www.imaginationseries.com.

NOTES TO EDITORS:

About Bombay Sapphire

Bombay Sapphire is based on a secret 1761 recipe; the premium quality of Bombay Sapphire gin is created by perfectly balancing a unique combination of 10 hand-selected exotic botanicals from around the world. The natural flavours of the botanicals are captured through a delicate distillation process called Vapour Infusion which results in the tantalising, smooth and complex taste that is Bombay Sapphire.

Enjoy Bombay Sapphire responsibly. Bombay Sapphire, the Bombay Sapphire bottle design and device are trademarks and/or registered trademarks.

Bombay Sapphire - Infused with Imagination(TM)

Bombay Sapphire aims to inspire people into expanding their minds, thinking differently to reveal more about themselves and their Imaginations. The team at Bombay Sapphire believes everyone has imagination and therefore aims to give everyone the opportunity to be inspired, and to infuse their imagination with Bombay Sapphire.

1 Data sourced from International Wine and Spirit Research (IWSR), for the 12 months to the end of December 2010

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