BOSTON PIZZA'S KIDS CARDS RAISE 'DOUGH' FOR CHILDREN AND FAMILIES ACROSS
CANADA

RICHMOND, BC, Nov. 1 /CNW/ - Throughout the month of November, Boston Pizza guests can help support Canadian children and families by purchasing a Boston Pizza Kids Card for a minimum donation of $5.00 with proceeds benefiting the Boston Pizza Foundation.  In exchange for their donation, guests receive a card with five free kids meals. 

"This November Boston Pizza wants to give back to our guests who so generously donate to the Boston Pizza foundation," says Steve Silverstone, Executive Vice President of Marketing at Boston Pizza International Inc.  "Our Kids Card program is the perfect way for families to make a meaningful charitable donation while also receiving something special for their own children at the same time."

Since its inception, the Boston Pizza Foundation has raised more than $10.5 million for a number of worthwhile charitable organizations across Canada including the Heart and Stroke Foundation of Canada, Juvenile Diabetes Research Foundation, and Kids Help Phone.

"For more than 20 years, our guests have helped us raise funds that contribute to the health and well-being of children and families in need," says Cheryl Treliving, Executive Director of the Boston Pizza Foundation.  "As we head towards the holiday season, we encourage families to think of others by supporting the Boston Pizza Foundation through the purchase of Kids Cards in November." 

Canadians can visit www.bostonpizza.com to find their nearest Boston Pizza location.

About the Boston Pizza Foundation
The Boston Pizza Foundation raises funds for many charities across Canada, including Kids Help Phone, Juvenile Diabetes Research Foundation and the Heart and Stroke Foundation of Canada. Since its inception in 1990, the Boston Pizza Foundation has raised more than $10.5 million through various fundraising initiatives, the money raised supports local, national, and global non-profit organizations, all of which directly improve the health and well-being of children and families.

About Boston Pizza
Boston Pizza International Inc. is Canada's No. 1 casual dining brand with more than 340 restaurants in Canada. Annually, Boston Pizza serves more than 40 million guests. The company has been recognized as one of Canada's 50 Best Managed Companies and was named one of Canada's 10 Most Admired Corporate Cultures by Waterstone Human Capital for 2007 and 2008. Boston Pizza International Inc. is located in Richmond, B.C. and has regional offices in Mississauga, Ontario and Laval, Quebec. For more information visit www.bostonpizza.com.

For further information:

Perry Schwartz
Director of Communications, Boston Pizza International
905-361-3616
[email protected]

Beatrice Bastedo
Trillium Corporate Communications
416-322-3916 ext. 227 / 231
[e-mail]