Botaneco Announces Significant Commercial Progress with Vegelatum® Technology

New distribution agreements and innovative formulations to drive sales of proprietary technology in cosmetic industry  

QUEBEC CITY, QC, April 30, 2012 /CNW/ - Botaneco Corp. ("Botaneco") (TSXV:BOT), a health science company focused on natural proprietary ingredients in the cosmetic and food industries, today announces the successful development and market launch of five new innovative formulations using Vegelatum® gel technology including: long-lasting fragrance gel, flavored lip balms, after shower gels, repairing cuticle cream and moisturizing face serum.

"These new formulations will augment sales of our proprietary Vegelatum® gel technology and build on the new agreements which have already been executed with leading distributors ROSS Organic Specialty Sales (Western USA), Ferguson Chemical Innovation (Canada) and Dinaco SA (Brazil)" stated Mr. Tony Abboud, Director of Sales and Marketing at Botaneco.  "In addition, the company is in discussion and has signed letters of intent with strategic partners in other key territories throughout the world and expects to appoint other distributors for Vegelatum® in the near future." 

The cosmetic industry is increasingly cognizant of the need to satisfy today's trends, particularly in the utilization and delivery of naturally derived, organic, and renewable products and processing.  Petroleum is a non-renewable ingredient used in many cosmetics and because of this, is falling out of favor with consumers.  The Vegelatum® gel series are all-natural, cost-effective renewable replacements for petroleum that consists of a proprietary vegetable gel technology. 

"A renewable 'eco-friendly' product, Vegelatum® technology is an effective, natural, alternative to petroleum based materials and meets a growing demand in the cosmetic industry" stated Dr. Jack Guth, VP R&D at Botaneco.  "Equally important, Vegelatum® has comparable water repellency to petrolatum and feels much less greasy on the skin." 

As Botaneco continues to expand its business, the Vegelatum® gel series is ideally suited to increase the company's revenue as several of these products also leverage Hydresia® technology for maximum performance benefits.  Hydresia® is Botaneco's lead ingredient for the cosmetic industry and companies owned by Estee Lauder and Clorox, to name a few, have launched new cosmetic products using Hydresia®.

Botaneco is preparing to launch a new version of the Vegelatum® technology at the upcoming New York Society of Cosmetics & Chemists (NYSCC) Suppliers day next month and will continue to deliver innovation and new prototypes with this patented and in demand technology.

About Botaneco Corp.

Botaneco is a global developer and marketer of innovative technologies that help manufacturers meet the consumers growing demand for natural, environmentally friendly, personal healthcare products.  A competitive advantage to Botaneco's patented technology over traditional products in the 'green sector' is the ability to significantly enhance the performance and versatility of these skin and hair care products.  The company has also been awarded the Canadian Agri-Food Award of Excellence for its flaxseed technology marketed in the natural food industry.  Botaneco holds patents for its Hydresia® Oleosome, Vegetable Oil Gel, Dermylex® Whey Protein and Flaxseed De-hulling technology.

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

Murray Bruce
Chief Financial Officer
Botaneco Corp.
( 403) 668-4612
[email protected]
www.botanecocorp.ca

Kevin Richardson
Investor Relations
[phone]
[email protected]