BrandProject Invests in TUNED to Accelerate Business Growth

Agency helps brands optimize their SEM and SEO investments and maximize ROI.

NEW YORK CITY and TORONTO, April 9, 2014 /CNW/ - Today BrandProject announced an investment in TUNED BRANDS ("TUNED") - a digital search agency with offices in New York City and Toronto. TUNED partners with businesses to maximize their online revenues and ROI.

"TUNED is focused on digital search. That's what we do and that's all we do." said TUNED Managing Partner, Ankur Jain (AJ).  "We have managed over $60 million in SEM spend for our clients and sustained 6X ROI on an ongoing basis.  We're excited to partner with BrandProject as it will help us take our business to the next level."

TUNED operates under 3 key principles:

• TUNED is staffed by experts who know how to drive ROI while managing complex SEM & SEO. The team is nimble and savvy, making sure any new developments in the search space are immediately optimized.
• TUNED works in partnership with client side teams to integrate search marketing into the overall marketing mix.
• TUNED is analytics driven, with focus on improving topline, margins, and the bottom line. The team conducts disciplined data and deep human analysis to continuously improve ROI.

The TUNED team has had the privilege of working with global brands including Barneys New York, Nike, Virgin, Microsoft and Diageo. BrandProject sees many benefits from its investment in TUNED. "We see strong growth potential for TUNED," said Andrew Black, Founder and CEO of BrandProject and Chairman of TUNED. "The team has a proven track record building online businesses, and we plan to turbocharge their growth.  This is BrandProject's first investment in a platform business which will also help to grow our existing and soon to launch businesses".

About TUNED

TUNED is a digital search agency that helps brands maximize their SEM & SEO investments and maximize ROI.  With offices in New York City and Toronto, the company works with world-class brands to build online businesses.  Find out more at www.tunedbrands.com.

About BrandProject

BrandProject builds, buys and makes seed stage investments in disruptive consumer products and technology. With it's impressive team of seasoned Entrepreneurs based in Toronto and New York City, the company invests in and mentors consumer-focused companies across North America, while also incubating products and brands internally. BrandProject has invested and helped build innovative new brands including Awake Caffeinated Chocolate, The Coveteur, BRIKA, SurfEasy, Rumble Supershake and Hello Products.  Find out more at www.brandproject.com

SOURCE: BrandProject

Andrew Bridge
Media Relations
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