BrandSpark International announces its 21st annual 2024 Best New Product Awards winners, recognizing the Best New Food, Beverage, Beauty, Health, Personal Care, Kids, Pet, Household Care, Home Goods & Footwear, Restaurant Menu Items and Services based on a nationwide survey of Canadian consumers

TORONTO, Jan. 29, 2024 /CNW/ - BrandSpark International has announced the winners of the 21st annual 2024 Best New Product Awards^™ ("BNPA"), Canada's largest and most credible new product awards program. This year, over 15,000 Canadians participated in the national survey to rate products in 106 categories for the latest and greatest in Food, Beverage, Beauty, Health, Personal Care, Kids, Pet, Household Care, Home Goods & Footwear, Restaurant Menu Items and Services. The winners are 100% consumer-voted and were determined based on real shoppers who purchased these winning products.

The 2024 Best New Product Awards winners are listed below. For more information on the program and winners, visit: www.bestnewproductawards.com

"There are so many new products launched every year and the Best New Product Awards program continues to help guide consumers to discover those stand-out new products that can meet their evolving needs." says Kim Diamond, Vice-President of Best New Product Awards Inc. "At the end of the day, the Best New Product Awards spotlight innovative products that are worth consumers' hard earned dollars."

"Every year we see brands leveraging their wins across all channels, such as e-commerce, social media, and on-pack, and we see this directly and positively affect their sales because leveraging the BNPA win delivers a proven ROI" says Robert Levy, President of Best New Product Awards Inc. "The Awards are 100% consumer-voted, without juries, and are backed by leading market research firm BrandSpark International. The Best New Product Awards are regarded as Canada's leading new product awards," Levy adds.

The Best New Product Awards winners will be featured in a widespread PR and media campaign including the Global TV Network, Walmart.ca, TikTok, Chatelaine, The Kit, on the Flipp flyer app, and in an online shoppable gallery on ShopperArmy.com - an engaged nationwide community of shoppers who try and review products.

Some key takeaways from this year's BrandSpark Canadian Shopper Study & the Best New Product Awards

• The BrandSpark Canadian Shopper Study revealed that two years into the onset of rapid inflation, 3 in 4 consumers have continued to evolve their shopping habits, driven by the higher prices that 4 in 5 say they've seen for 'most products' they buy.
• For many products, 3 in 5 say that store brands are just as good as brand names, challenging major brands to maintain their leadership with products that increase value through meaningful innovation and superior performance, and to ensure that consumers recognize the superior benefits offered.
• Fortunately, many new products were up to this challenge and rated highly with Canadian shoppers, 75% of whom report that they continue to like trying new products. Even in the current economic climate, 3 in 5 say they are willing to pay more for a new product if it is better than what was previously available. Dyson achieved big wins in home goods, illustrating how there is still an appetite for leading innovation from premium brands.
• The primary trends driving successful innovation were superior performance/efficacy, convenience, experiential innovation with taste or scent, enhanced health benefits, and sustainability.
• The most common way to enhance new products was with unique alternative ingredients or materials. In food & beverage this is exemplified by an array of plant-based alternatives from mainstream brands.
• These innovations are underpinned by efforts to deliver more value: Canadian marketers reported in the 2023 BrandSpark/ACA Marketers Survey that a 'focus on value' has been the most significant trend guiding their recent product launches, followed by health, sustainability, and convenience.

Many of the 2024 Best New Product Awards winners align with these trends:

Leading food and beverage innovations have embraced alternative ingredients to cater to evolving dietary preferences. 3 in 10 Canadians have some form of dietary restriction, led by lactose sensitivity or intolerance, while many more are open to new alternatives whether for health or variety.

Several of the highest-rated products in the Study delivered amazing taste in plant-based formats, accessible to those on vegan or lactose-free diets, or simply looking for an alternative. These five winning products all rated within the top 10 this year: Häagen-Dazs Plant-Based Frozen Dessert, HERSHEY'S OAT MADE Vegan Chocolate Creamy Almond & Sea Salt, Gardein Supreme Chick'n, Silk Probiotic Plant-Based Yogurt, and Gay Lea Pumpkin Spice Coconut Whipped Topping.

Meanwhile, dairy features prominently among the other top food innovations for 2024 including Liberté Méditerranée Dessert Collection, DRUMSTICK Toffee Graham Crunch, and Cracker Barrel Signature Smoked Cheddar Range.

In the realm of sustainability, top-rated innovations represent a commitment to eco-friendly practices. 74% of Canadian shoppers say they appreciate when companies make products more environmentally-friendly.

The highest-rated innovation in Household Care was Glad Compostable Drawstring Bags, delivering superior sustainability with performance.

The Simba Green Hybrid Mattress takes a proactive approach by prioritizing organic and recyclable materials, appealing to consumers who value sustainable and responsibly sourced products.

In personal care & beauty, 3 in 5 believe that ongoing research & development is continually leading to better products. 'Gentleness on skin' tops the list of consumer requirements, and the top-rated innovations delivered through effective and natural ingredients.

Burt's Bees Renewal Anti-Wrinkle Moisturizing Face Cream took the top spot in the Natural Anti-Aging Face Moisturizer category, and Aveeno Calm + Restore Skin Therapy Balm won in the Skin Balm category, which both deliver effectiveness.

2024 BEST NEW PRODUCT AWARDS LIST OF WINNERS*

WINNING PRODUCT	FOOD & BEVERAGE CATEGORIES
Angie's BOOMCHICKAPOP Sweet Chili Puffs	Better-for-you Savoury Snack
Siggi's High Protein Yogurts: Banana & Raspberry	Better-for-you Yogurt
Balderson Mature Tasting Trio	Block Cheese
Thomas' Breakfast Breads	Breakfast Bread
Dole Canned Fruit No Sugar Added, No Artificial Sweeteners	Canned Fruit
Kellogg's Cinnabon Cereal	Cereal
Ferrero Rocher Chocolate Bar	Chocolate Bar
Lavazza Nespresso Compatible Capsules in Aluminum	Coffee Pods
Maple Leaf Fully Cooked Rotisserie Chicken Legs and Pork Tenderloin	Cooked Entrée
Chips Ahoy! Chewy Confetti Cake	Cookie
Little Bites Cookies	Cookie Snack Pack
P.F. Chang's Home Menu Cooking Sauces	Cooking Sauce
Liberté Méditerranée Dessert Collection	Dessert Yogurt
Canada Dry Ginger Ale Zero Sugar	Diet Carbonated Soft Drink
Chiwis Chocolate Orange Chips	Dried Fruit
Catelli Legume Pasta	Dry Pasta
Naturegg Omega Plus Solar Free Range Brown Eggs	Eggs
Cheez-It Snap'd Parmesan Ranch	Flavoured Cracker
Farm Boy Caramel Popcorn	Flavoured Popcorn
Origin Organic Sparkling Water	Flavoured Sparkling Water
Oggi Gluten Free 4 Cheese Tortellini	Fresh Pasta
P.F. Chang's Home Menu Frozen Meals	Frozen Asian Meal
DRUMSTICK Toffee Graham Crunch	Frozen Dessert
Giovanni Rana Lasagna: 4 Cheese, Meat	Ready-to-Heat Italian Meal
OREO Double Stuf Gluten Free	Gluten-Free Cookie
Woolwich Dairy Cheese Pops	Gourmet Cheese
Kicking Horse Decaf Coffee	Ground Coffee
Dairyland 18g of Protein Beverage, Neilson 18g of Protein Beverage	Higher Protein Milk
Laura Secord 3D Hot Chocolate Mixes - Caramel	Hot Chocolate
Nescafé Gold Smooth Instant Coffee 100g	Instant Coffee
Lay's Flavours From India Potato Chips	International Flavoured Chip
Miss Vickie's All Dressed Up Flavour Kettle Cooked Chips	Kettle Chip
SunRype Fruit To Go Blue Raspberry and Pink Lemonade	Kids Fruit Snack
Great Canadian Meat Six Pac Sausage Sticks	Meat Snacks
Organic Traditions Focus Fuel Mushroom Coffee	Mushroom Enhanced Beverage
Cadbury Easter Micro Mini Eggs 190g	Novelty Chocolate
Happy Wolf Fridge-Fresh Snack Bars	Organic Kids Snack
Schneiders Sliced Meats	Packaged Sliced Meat
Smucker's Uncrustables	Peanut Butter & Jam Snack
Silk Nextmilk Whole	Plant-Based Beverage
Gardein Supreme Chick'n	Plant-Based Chicken
Häagen-Dazs Plant-Based Frozen Dessert	Plant-Based Frozen Dessert
Silk Probiotic Plant-Based Yogurt	Plant-Based Yogurt
The Secret Nature of Fruit Probiotic Sodas	Probiotic Beverage
Love Good Protein Bar	Protein Bar
Gay Lea Pumpkin Spice Coconut Whipped Topping	Pumpkin Spice Dairy Alternative
Saputo Cheese Fries	Ready-to-Cook Cheese
Tilda Steamed Jasmine Rice	Rice
Cracker Barrel Mediterranean Medley Blends	Shredded Cheese
Cracker Barrel Signature Smoked Cheddar Range	Smoked Cheese
Nature Valley Crunchy Dipped Granola Squares	Snack Bar
Armstrong Cheese NIBBLERS Natural Cheese Snacks	Snacking Cheese
Sour Patch Kids Lemonade	Sour Candy
Mamba Chewy Candies 150g	Sweet Candy
Longo's Cantina Style Jalapeno Cheddar Tortilla Chips	Tortilla Chip
Boulangerie Grissol Melba Sourdough	Unflavoured Cracker
HERSHEY'S OAT MADE Vegan Chocolate Creamy Almond & Sea Salt	Vegan Chocolate
Balzac's Anniversary Blend	Whole Bean Coffee

WINNING PRODUCT	HEALTH, BEAUTY, PERSONAL CARE & KIDS CATEGORIES
Centrum Tropical Fruit MultiGummies	Adult Multivitamin
Zarbee's	Baby & Children's Immunity/Cough & Cold Remedy
Culturelle Baby Calm + Colic Probiotic Drops	Baby Probiotic
Aveeno Tone + Texture Daily Renewing Lotion	Body Lotion
Aveeno Kids Sensitive Skin Face & Body Gel Cream	Children's Face/Body Moisturizer
Philips Sonicare for Kids	Children's Powered Toothbrush
Aveeno Kids Sensitive Skin Face & Body Wash	Children's Wash
TUMS Chewy Bites Assorted Berries Flavour Extra Strength 750mg	Digestive Aid
Organika Electrolytes 60 Servings	Electrolyte Drink Mix
CeraVe Skin Renewing Nightly Exfoliating Treatment	Face Exfoliator
St. Ives Exfoliating Toners	Face Toner
Revlon Illuminance Skin-Caring Foundation	Foundation
Revlon One-Step Air Straight	Hair Tool
Burt's Bees Advanced Relief Lip Repair	Lip Balm
Revlon ColorStay Suede Ink Lipstick	Lipstick
Burt's Bees Renewal Anti-Wrinkle Moisturizing Face Cream	Natural Anti-Aging Face Moisturizer
e.l.f. Power Grip Primer + 4% Niacinamide	Primer
Aveeno Calm + Restore Skin Therapy Balm	Skin Balm
Colgate PerioGard Gum Care Toothpaste	Toothpaste
OLLY Happy Hoo Ha	Women's Supplement

WINNING PRODUCT	HOUSEHOLD CARE & PET CATEGORIES
Air Wick Vibrant	Air Freshener
Glad Compostable Drawstring Bags	Better-for-the-Environment Disposal Bags
IAMS Advanced Health Dry Cat Food	Cat Food
Cascade Platinum Plus Action Pacs	Dish Detergent
Milk-Bone Celebration Biscuits	Dog Treat
Downy Rinse and Refresh	Fabric Care
Lysol Disinfectant Brand New Day	Household Cleaner
BEHR PREMIUM Specialty Spray Paint	Paint

WINNING PRODUCT	HOME GOODS & FOOTWEAR CATEGORIES
Dyson Big+Quiet Formaldehyde	Air Purifier
Endy Upholstered Adjustable Bed	Bed Frame
The Simba Green Hybrid Mattress	Hybrid Mattress-in-a-Box over $1,500
Hush Iced Hybrid Mattress	Hybrid Mattress-in-a-Box under $1,500
Martha Stewart x Skechers Slip Ins Ultra Flex 3	Lifestyle Shoe
Sealy Posturepedic Plus Optimum Grand Melody Europillowtop	Mattress
Hoka Mach X	Running Shoe
Dyson Gen5detect Cordless Vacuum	Stick Vacuum
Dyson V15s Detect Submarine Wet & Dry Vacuum	Wet/Dry Vacuum

Canadians continue to fulfill many of their meal needs at restaurants, with 69% reporting at least one restaurant dinner each week, including 56% ordering in or getting take-out.

WINNING PRODUCT	MENU ITEM CATEGORIES
Tim Hortons BBQ Crispy Chicken Loaded Bowl	Bowl
McDonald's Mighty McMuffin	Breakfast
Popeyes Blackened Deluxe Chicken Sandwich	Chicken Sandwich
Subway Signature Sandwiches: Canuck Classic (#1), Great Canadian Club (#2), Turkey Rancher (#3)	Deli Sandwich
A&W Frozen Lemonade	Fruit Beverage
Arby's Bacon Ranch Wagyu Burger	Specialty Burger
Tim Hortons Caramel Toffee Cold Brew	Specialty Coffee
Pizza Pizza Stuffed Crust	Specialty Pizza

67% of Canadians look for innovations that will make their life easier, so we are excited to add growing segments that highlight consumers' top rated services.

WINNING PRODUCT	SERVICE CATEGORIES
PC Express Rapid Delivery	Grocery Delivery Service
Walmart Delivery Pass	Online Grocery Subscription Pass
PC Insiders World Elite Mastercard	Rewards Credit Card

About BrandSpark International
Founded in 2001, BrandSpark International is a research and consulting firm dedicated to providing brands with the insights necessary to understand omnichannel shoppers, refine strategic brand positioning, build consumer trust, and enhance the success of new product launches.

*Permission and authorization from Best New Product Awards Inc. are required to reference the Best New Product Awards win or use the Best New Product Awards logo or winning claims.

For interview requests or more information on the awards, please contact:
Kim Diamond, VP, Best New Product Awards, [email protected]

For more information regarding BrandSpark's extensive omni-channel shopper insights, please contact: Philip Scrutton, VP Shopper Insights, BrandSpark International, [email protected]

SOURCE Best New Product Awards Inc.